Job Description

The Associate Paid Search Manager at Fortune Brands Innovations is responsible for managing and executing our holistic paid search strategy and activations across a portfolio of brands. This hands-on role will execute ad buying across a variety of digital platforms, as well as develop strategic roadmaps, test and learns, and media analyses. The ideal candidate will have 3-5 years of experience in advertising, media management, and/or media buying; and must have experience in paid search, with hands-on executional experience in planning and running large-scale search campaigns across Google, Bing, Amazon, and other search platforms.

Responsibilities

• Launch, manage, and scale SEM campaigns primarily across Google and Microsoft Bing Ads, with the potential to expand across other channels and tactics.
• Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.
• Set measurable goals that demonstrate expectations and ongoing improvement.
• Recommend best practices, identify expansion opportunities, and present to leadership.
• Prepare monthly and quarterly media performance reports to analyze category trends, measure media, and perform competitive benchmarking.
• Pace budgets, adjust bids, track KPIs, and optimize campaigns to hit internal goals and targets.
• Collaborate with internal media team to identify key learnings and opportunities; work together to develop full funnel campaigns to support product launches.
• Interact with multiple internal business units to align on product direction.
• Assist the Retail Media Manager with overall strategies, budget, and campaign management.
• Continuously optimize campaigns and implement new keywords, ad copy, bid strategies, etc. to keep accounts updated and test and learn.
• Meet with vendor partners regularly to identify areas for media improvements and stay up to date on latest best practices.

Qualifications

• Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or a related field is required.
• Minimum 3-5 years experience in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale search campaigns across Google, Bing, Amazon, and other search platforms. Related analytics experience as well as desire and willingness to learn the above may substitute.
• Interest in managing paid search; hands-on experience building, launching, setting-up accounts across multiple search engines including Google Ads, Google Display Network, Google Analytics, and Bing.
• Strong attention to detail and communication skills, ability to take initiative and fully own projects.
• Strong Excel and Data Analysis skills required.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $ - $107K USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.