Job Description

You’ll be a key member of the apparel marketing team, helping us to drive brand awareness, cultivate partnerships and plan multi-channel campaigns in key white space areas. 

We’re looking for someone with a passion and knowledge of team sports and storytelling, particularly soccer and basketball. This person should be commercially driven with expertise in strategic planning and end-to-end execution of multi-channel marketing campaigns with a focus on increasing brand awareness and sales

Responsibilities:

• Map short-term, near-term and long-term goals for capitalizing on white space opportunities 
• Work closely with commercial teams to develop robust strategies to meet these objectives
• Manage campaigns from concept to delivery and ultimately measuring and refining plans based on outcomes 
• Strategically plan global and local campaigns, including creating content plans, overseeing content creation and mapping distribution strategies 
• Develop PR plans, in conjunction with existing partners, to amplify messages in target markets
• Manage budget for specific growth markets and analyze return to optimize results. 
• Liaise with global teams for flawless campaign set-up and execution 
• Define go-to-market strategy for new product launches, including naming, messaging, and creative assets 
• Help identify white space opportunities using consumer research
• Create content strategy for e-commerce platform, and oversee execution 
• Oversee media buying and planning to optimize commercial results 
• Identify influencers in the market and cultivate relationships to maximize category exposure 
• Leverage consumer insights to improve customer journey and satisfaction
• Work with creative and product teams to develop tool kits for sales enablement 
• Collaborate across departments, managing and building relationships with internal and external stakeholders

Qualifications

• 5+ years in a marketing role; preferably in the B2B space 
• A passion for team sports 
• Strategically-minded and results driven 
• A broad-reaching global marketing communications experience in an apparel or team sports environment
• Proven track record of ‘thinking outside the box’
• Multi-tasker capable of managing numerous large projects simultaneously
• Strong initiative to lead on projects where appropriate
• Excellent interpersonal, verbal and written communications and organizational skills
• Collaborative attitude with proven experience managing large projects
• Excellent writing, editing, and presentation abilities
• Strong ability to write and edit engaging copy/editorial in a fast-paced and deadline-driven environment
• Understanding of digital marketing landscape and best practices, with an emphasis on social media, email communications, and the web
• Ability to navigate, collaborate, and support various functions across the business from the C-suite to employees on the shop floor
• Experience working effectively across diverse cultures and operating structures; proven ability to excel in a global environment
• Hands on, solutions-oriented attitude with a strong commitment to strive for organizational success
• A strong sense of integrity and ethics
• Ability and willingness to travel globally  
• A good sense of humor

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.