Demand Generation Product Specialist (Project Coordinator) Location US-CA-Hercules Requisition ID 2018-7213 # of Openings 1 Category Marketing Overview Bio-Rad is looking for a Demand Generation Product Specialist. Responsibilities Communicate and collaborate with other stakeholders within the Americas and Global Commercial teams to develop and launch complex revenue generating marketing campaigns using Marketo and Salesforce.com. Build Market program smart lists and flows; create testing scenarios and work with stakeholders to test and optimize campaigns prior to launch. Continuously improve programs as required. Develop campaign reports and lists within Salesforce.com and Marketo to help measure campaign ROI. Provide additional statistics using Microsoft Excel. Create the campaign workflow using Microsoft Visio; highlighting each step of the flow from beginning to end. Assist Product Managers in developing effective lead scoring criteria to help deliver the most qualified leads. Help develop and implement campaign best practices. Take meeting minutes during campaign meetings with stakeholders and manage meeting follow-ups. Qualifications Minimum of 1-2 years of experience building B2B lead generation marketing campaigns using a marketing automation platform, Marketo or Eloqua required. Minimum of 2-3 years of experience in Salesforce.com required. Experience in Microsoft Excel required. Experience in Project Management. Bachelor Degree in Marketing or related field required. Degree in Life Science or Science related field a plus. Experience in Marketing Automation platform(s) (Marketo) required. Ability to learn quickly. High Proficiency in CRM System (Salesforce.com) required. Microsoft Excel skills required and proficient in Microsoft Word, PowerPoint and Visio recommended Excellent Project Management skills. Able to meet deadlines while managing multiple projects simultaneously and independently, maintaining attention to detail and adapting to changes at any given moment. Analytical skills recommended with the ability to manipulate data using Microsoft Excel. About Bio-Rad: Bio-Rad is a global leader providing a broad array of clinical diagnostics and life science research products. With a team of more than 7,800 employees and a global network of operations serving our customers, we help people live longer, healthier lives. Bio-Rad was founded over six decades ago and has continued to provide the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results. EEO/AA Employer/Veterans/Disabled/Race/Ethnicity/Gender/Age Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.