Job Description

We are seeking a Rare Disease Thought Leader Liaison (TLL), Senior Product Manager to execute Brand strategies and tactics for our SMA (Spinal Muscular Atrophy) product. This position will be part of the SMA Brand team, focused on building, implementing and executing field-based tactics that support educational goals and the appropriate use of product therapy with HCPs, their staff, and the caregiver/patient community. As a field based role within US Marketing, this individual will be responsible for defined activity within the individual RD TLL assigned region as well as supporting programs throughout the country and interfacing regularly with internal colleagues across multiple departments. The position requires a flexible work schedule (including nights and weekends) and travel up to 80%. The job responsibilities involve informing Brand and supporting Brand execution. The RD TLL position informs brand by:

• Leading cross-functional planning and execution of advisory boards,
• Capturing feedback derived from Brand needs on targeted customers within the TLL territory
• Serving on cross-functional brand sub-teams to provide internal and external customer perspective
• Providing competitive intelligence gained through targeted customer meetings.

The TLL position supports Brand execution by:

• Leading development of promotional content, particularly as it relates to presentation materials
• Managing vendor work as needed (i.e., Medical Education Agency, Meeting Services, etc.)
• Identifying and recruiting KOLs for content development and other promotional projects (i.e., video shoots, web content, New Hire training, etc.)
• Developing and supporting execution of US Commercial SMA HCP Congress plan including industry symposia and HCP engagement strategies
• Coordinating KOL Engagement meetings with leadership and Brand
• Working with the Program Operations team to manage Speaker’s Bureau requirements (i.e., training, remediation, etc.)

This position offers an extraordinary opportunity if you are interested in working in a therapeutic area with high unmet needs, translating market insights into innovative programs to address those needs, solving complex problems, and working with a cross functional team with exceptional talent and dedication. The job holder will frequently interact with other Marketing team members, Sales, Training, Market Research/ Decision Support, Market Access &Reimbursement, Medical Affairs, Legal, Compliance and Regulatory.

Qualifications

The ideal candidate will have a track record for:

• Using customer and marketplace insights to identify, develop and implement initiatives that meet customer and company needs
• Leading cross functional teams, and influencing without authority
• Strong execution focus while taking advantage of new opportunities and innovation
• Making astute decisions and adapting with agility as more information becomes available
• Delivering results as a self-starter in a fast-paced and challenging environment
• Ability to care deeply, demonstrate empathy for patients, and prioritize their concerns
• Possess a strong scientific acumen
• Effective oral and written communication skills
• Strong commitment to uphold commercial compliance and other legal/regulatory considerations

Experience Required:

• Rare disease or other Orphan drug experience is required. Pediatric and/or Neuromuscular disease experience would be valuable but is not required.
• Previous field marketing or related functional experience in marketing, sales or an allied function.
• Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience required

EDUCATION:  Bachelor’s degree required; higher education preferred

Additional Information

This position will be part of the SMA Brand team, focused on building, implementing and executing field-based tactics that support educational goals and the appropriate use of product therapy with HCPs, their staff, and the caregiver/patient community.