Search Engine Optimization Specialist (SEO) As a Search Engine Optimization Specialist at Caterpillaryou will be responsible for all aspects of international Search EngineOptimization (SEO) for Caterpillar web properties. You will execute SEO projects by performingkeyword research, link building, competitive analysis, search audits, technicalSEO consultation and execution. You willpresent SEO recommendations to developers and business unit partners, and scopeand execute SEO improvement projects. You will be required to provide education about the benefits andstrategy behind SEO to diverse audiences throughout the company. Additionally, you will meet with clients forconsultation and training, recommend keywords to include in content based onkeyword and competitive research, and document and report results. Job Duties/Responsibilities may include, butare not limited to: ** ** * Apply ethical SEO best practices when performing tasks such as keyword research, competitive analysis, meta tag creation, and social media optimization. * Present SEO reports to the client, perform analysis of SEO KPIs and make suggestions for improvements. * Keep up to date on current SEO strategies through continuing education, seminars, subscriptions, and self-study. Apply and share these strategies and updates with cross-functional teams and workgroups. * Consulting with global internal business partners and developing technical and content SEO recommendations for specific programs. * Working with developers and development teams to document technical SEO requirements, prioritize requirements, consult on and test enhancements and document results of enhancements. Basic Qualifications: * Bachelors Degree from an accredited college or university in Marketing or related field * 3+ years of SEO experience * Experience optimizing for Google, Bing and Yahoo * Experience with Content Management Systems (AEM &/or Websphere Commerce preferred) * 2+ years of experience using an enterprise SEO platform such as BrightEdge (preferred), technical SEO platforms such as Screaming Frog or DeepCrawl, Google Search Console, Bing/Baidu/Yandex Webmaster Tools, keyword tools, Majestic, etc. * 3+ years of experience using Google Analytics or similar web reporting platform to pull out insights and actionable data. Top candidates will also have: * Applied knowledge of keyword research, link building, on-page optimization,ranking factors, technical factors (html, schema, canonical tags, hreflang, xml sitemaps, robots.txt files, creating redirects, etc.), and SEO Audits (both for content and technical) * API/Tableau experience preferred * Experience optimizing for international search engines such as Baidu and Yandex * Digital marketing copywriting skills * Excellent verbal communication skills * Organization skills, able to prioritize workload and meet deadlines in a fast-paced environment * Analytical/Problem solving skills * Active Learner/Self-learner * In-depth Project Management skills Additional Information: This position could be based in Peoria or working remotely in the United States. Caterpillar is not currently hiring individuals forthis position who now or in the future require sponsorship for employment visastatus; however, as a global company, Caterpillar offers many job opportunitiesoutside of the U.S. which can be found through our employment website at www.caterpillar.com/careers **Primary Location: **United States-Illinois-Peoria **Work Locations: ** **Job: **Digital **Organization: **Caterpillar Underground Mining