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Marketing Campaigns Intern

CooperVision

Marketing Campaigns Intern

Pleasanton, CA
Internship
Paid
  • Responsibilities

    Marketing Campaigns Intern CooperVision, a unit of The Cooper

    Companies, Inc. (NYSE:COO), is one ofthe worlds leading manufacturers of soft contact lenses and related productsand services. The Company produces a full array of monthly, two-week and 1-daylenses, all featuring advanced materials and optics. CooperVision has a strongheritage of solving the toughest vision challenges such as astigmatism andpresbyopia; and offers the most complete collection of spherical, toric andmultifocal products available. Through a combination of innovative products andfocused practitioner support, the company brings a refreshing perspective tothe marketplace, creating real advantages for customers and wearers. For moreinformation, visit www.coopervision.com. ** ** JOB TITLE**:Marketing Campaigns Intern DEPARTMENT: Marketing ** ** JOB SUMMARY ** ** Assist with the execution of the CVI US and EyeCare Prime marketing tacticsto meet business and marketing objectives. The Marketing Campaigns Intern will execute measurable demand creation tactics that drive revenuethrough sales teams. Utilizedemand generation tools and processes including marketing automation, leadgeneration, lead nurturing and customer lifecycle management. Analyze the ROI of marketing campaigns. Develop and execute Marketing Dashboard. Support customer database maintenance andoverall data integrity efforts. ESSENTIALFUNCTIONS ** * Set up, execute, and manage campaigns through Eloqua * Create Marketing Dashboard * Monitor social media activities and develop recommendations based onanalytics * Assist with executing tactics to ensure business objectives are met * Lead efforts to increase the quality and quantity of email addressesand database integrity * Assist with the development of presentationsand creative materials * Assist with otherdigital initiatives as needed, including websites * Update Marketing Communications calendar POSITIONQUALIFICATIONS KNOWLEDGE,SKILLS AND EXPERIENCE * High level of ownership, accountability and initiative * Strong time management skills * Excellent communication and interpersonal skills * Prior experience with data analysis required * Proficiency with Excel required * Experience with CRM and marketing automationplatforms such as SFDC & Eloqua desired * Proficiency withoffice software including Microsoft Office and Outlook required_ _ WORKENVIRONMENT * Office-based * Sedentary to light physical effort necessary to perform thejob * This is a paid internship_ _ EDUCATION * Applicant will be pursuing an MBA or Masters in Marketing, Finance,Economics or Statistics * Expertise inMS Office Suite (Word, Excel, PowerPoint), experience with HTML preferred _ _ _ _ **Primary Location: **United States-California-Pleasanton **Work Locations: ** **Job: **Marketing **Organization: **CooperVision. **Schedule: **Full-time

  • Industry
    Manufacturing