The Creative Specialist supports marketing and communication initiatives through high-quality visual content, with a strong focus on photography and video production. This role brings the brand to life across digital and print channels through compelling, on-brand storytelling. The Creative Specialist blends creativity with technical expertise, demonstrating a keen eye for detail, versatility across mediums, and the ability to adapt designs to meet evolving business needs.
Essential Duties and Responsibilities
Executes and edits photography and videography to the company brand standard.
Captures on-site content at events, installations, or warehouse settings as needed, including team and products.
Develops creative concepts for photography and videography projects, including storyboards and shot lists.
Coordinates photo/video catalogs and assets for internal and external use.
Coordinates with external vendors such as photographers and printers, obtains cost estimates, and collects assets.
Design deliverables include a range of print and digital assets, including but not limited to:
Printed collateral – ads, catalogs, sell sheets, signage, stationery, tradeshow banners
Digital collateral – ads, social media posts/reels, and image sizing and optimization
Conceptualizes and executes brand-consistent creative solutions from initial mockups through final production across multiple channels.
Supports social media posting in real time; curates visual content to support team. (Facebook, Instagram, LinkedIn)
Collaborates with the Marketing Manager to assess project requirements, organize files and content, and align priorities and timelines.
Simultaneously work with multiple brands on projects with quick turnaround timelines.
Partners with Marketing team members to ensure projects align with brand guidelines and campaign goals.
Fosters a collaborative team environment by promoting cooperation, adaptability, and open communication.
Upholds and embodies the company’s Core Values (CART): Consistency, Adaptability, Reliability, and Teamwork.
Performs additional duties as required.
Work Conditions
Primarily office-based with some warehouse exposure; certain areas of the warehouse may not be heated or air-conditioned.
Reasonable accommodations will be provided to enable individuals with disabilities to perform essential functions.
Occasional travel to outside marketing and events, exposure to outdoor elements
Ability to lift and transport photography/video equipment and stand for extended periods during shoots as needed.
Schedule
Full-time position, Monday–Friday with occasional evenings and weekends as required.
Flexible working hours within standard business hours (8:00 am–5:00 pm), minimum 40-hour work week expected.
Occasional travel, which may fall outside of 8:00 am-5:00 pm M-F, may be required.
This role requires on-site presence; remote work options are not available.
Qualifications
2-5 Years of Photography and Videography Experience
2+ Years of Design proficiency in Adobe Creative Cloud Suite (Lightroom, Photoshop, Premiere Pro, InDesign, Illustrator)
Knowledge of file formats, compression, and optimization for photo/video, digital, and print
Ability to stay organized working across multiple brands and multiple projects simultaneously in a fast-paced environment
High attention to detail and quality
Portfolio with examples of work
Bonus Qualifications
Drone photography/videography certification
Experience in a B2B or rental/event industry
Prior marketing experience
Content writing/content reviewing