Marketing Content Specialist **POSITION SUMMARY: ** A Content

Development Specialist is an essential creative role within the Vertical Marketing team for Hydrology. This individual has a passion for writing. They want to develop a deep understanding of our customers voice, our strategic direction and buying criteria, so they can create marketing materials to entice, excite and engage our customers. Working cross functionally, this individual will be responsible for creating thought leadership articles, advertisements, case studies, social media content and more. Marketing content and communications will support local and /or global commercial plans for the OTT Hydromet Group. Marketing copy and content pieces will be written in English and translated to German, French, Spanish, Chinese, and other languages as needed. ** ** ESSENTIAL DUTIES AND RESPONSIBILITIES: * Responsible for on-time creation of a variety of content types: including maintaining content development plan for content creation including, but not limited to blogs, ebooks, case studies, white papers, infographics, presentations, web material, etc. * Creates high quality communications and new content for all marketing channels in cross-functional cooperation with internal stakeholders, including product management, marketing and sales, as well as external partners. S/he is responsible for creating a creative brief / outline, interviewing subject matter experts, conducting secondary research, synthesizing the information obtained and drafting the master written version or other marketing materials via copy deck, routing the material for changes with critical stakeholders, and coordinating translations for approved content. * **Drives the preparation of documentation for final production **and visually inspects final files before and after delivery to Marketing Execution team, outside vender, e-commerce team, or prior to posting on customer-facing blogs or to document sharing sites. * **Updates and maintains content **according to global standard processes. Updates other literature for download by internal and external customers, including version control, in cooperation with marketing, sales and product management, including translations. * Responsible for ensuring all communications adhere to global standards, both in grammatical accuracy but also to ensure the OTT Hydromet voice is carried through. * Manage content repository, including naming conventions and revision control. * **Contributes to process improvements resulting in better content quality and/or shorter lead time, **includes conducting content audits. ** ** Duties may also include: * **Creates DOC-Ids **and other documentation necessary for the maintenance of literature in ERP system and on the websites. * Manages own daily work, project assignments and on-time completion of deliverables. * Supports creation of online market surveys and customer interview guides. * Perform industry, market, and competitor research to aid in the development of writing topics. * Conducting Voice of Customer (VoC) interviews, in person or over the phone. Travel may be required to visit customers. _ _ **CRITICAL COMPETENCIES AND LEADERSHIP ANCHORS: ** * Thinks through and analyzes complex problems, challenges and drives to root cause. (Charts the Course) * Prioritizes effectively, acts with speed and agility. (Charts the Course) * Demonstrates deep understanding of customer expectations and end user needs. (Drives Innovation & Growth) * Actively participates in cross functional brainstorming sessions. (Drives Innovation & Growth) * Consistently drives high quality, on-time results. (Leads through DBS) * Builds and maintains good working relationships with peers and supervisors; works collaboratively. (Builds People, Teams & Organizations) * Behaves in ways that are aligned with the Danaher Standards of Conduct. (Acts with Integrity) QUALIFICATIONS: * A BA/BS in English, Communication, Technical Communication, Marketing or related field, advanced education preferred

• 3 years of experience in copy writing in B2B, Environmental or Industrial setting * Proficiency in Microsoft Office and demonstrated knowledge of Adobe Suite to create and manipulate new and existing documentation is necessary. --- PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to reach with hands and arms. The employee is constantly required to sit, talk and hear; the employee may occasionally squat, turn/twist, or reach. The employee is constantly using hands to: finger, handle, feel or operate objects, and computer keyboards. The employee is occasionally required to walk, stand, climb, balance, stoop, bend, kneel, crouch or crawl, and smell. The employee may occasionally lift, carry, push or pull up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Work Environment: ** The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work environment may consist of an indoor, work or home office environment with good ventilation, adequate lighting and low noise levels and/or subjected to moving mechanical parts, electrical currents, vibrations, fumes, odors, dusts, gases, chemicals, oils, extreme temperatures and work space restrictions while working in the field. Employees may be required to wear proper Personal Protective Equipment (PPE) while working in the field which may include: eye and hearing protection, protective smock, steel toe shoes, gloves, hard hats, or face shields. _ _ The duties listed in job descriptions are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the business and requirements of the job change. The purpose of this description is to assist in ADA compliance and is not intended for other purposes such as collective bargaining, or compensation. PRE-EMPLOYMENT TESTING: ** External hiring into this position is contingent upon the successful completion of a pre-employment drug screen and background check and possible credit history review. **Primary Location: **North America-North America-United States-VA-Sterling **Work Locations: ** **Job: **Marketing **Organization: **Beckman Coulter, Inc. **Schedule: **Full-time