Job Description
The Digital Product Content Specialist executes the Fortune Brands digital product content strategy and related processes. This role will focus on leveraging digital product content to build the brand and maximize discoverability on key retailer websites including, but not limited to: Amazon, HomeDepot.com, Lowes.com, and Walmart. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion. The Digital Product Content Specialist will collaborate with Digital Marketing, Product, and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.
Responsibilities:
Assist the Digital Content Manager in executing a holistic digital product content strategy for the e-commerce channel, with emphasis on consumer engagement and retailer search optimization.
Develop, deploy, and optimize best-in-class digital merchandising assets tailored to retailer websites.
Syndicate accurate product information to online retailers via content management portals and systems (e.g., Salsify).
Audit and document enterprise processes for developing and deploying digital product content.
Develop and Maintain a detailed monthly production and deployment calendar.
Assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
Analyze digital content investments with key retailer accounts to determine ROI and customer impact.
Evaluate major retailers using the digital product content scorecard.
Leverage internal and external data sources to gather industry benchmarks.
Manage day-to-day relationships with outside digital content vendors.
Follow internal processes while identifying opportunities to improve team efficiency.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field and 3+ years of experience in Marketing, Advertising, Customer Service, or related field; or high school diploma with 6+ years of relevant experience.
Experience in consumer durables products is a plus.
Demonstrated curiosity and passion for product content marketing and developing best-in-class content.
Ownership mentality with proven ability to meet deadlines, manage projects independently, and collaborate effectively.
Track record of success in fast-paced environments with multiple projects.
Strong team player with cross-functional collaboration experience.
Familiarity with Salsify Product Content Management Platform preferred.
Understanding of SEO, PPC, and Display Advertising as they relate to digital copy.
Willingness to learn and adopt AI tools—especially Microsoft Copilot—for content creation, optimization, and workflow efficiency, with commitment to responsible use.
Familiarity with product content management platforms.
Additional Information
ADDITIONAL INFORMATION:
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $55,000 USD - $77,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.
Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at fbin.com.
Equal Employment Opportunity
Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information.
Important Notice: Protect Yourself from Fraudulent Job Postings
To protect yourself from fraudulent job postings or recruitment scams, please note that Fortune Brands job postings are exclusively hosted on our website at fbin.com/careers via our SmartRecruiters platform. Fortune Brands will never request banking information or sensitive personal details until an offer of employment has been accepted and the onboarding process begins.