Public Relations Internship 2018 Location:Modesto, CA, US, 95354 Apply now -Research and develop capabilities and best practices for integrating digital strategy into Brand PR campaigns and outreach while expanding KPIs and evaluating campaign success. -PR Campaign Development and Project Management -Campaign pitch brainstorm and ideation -Content development/workflow -Elevated media sampling process -Media targeting -Develop KPIs -Digital Capabilities and Integration -Identify SEO opportunities -Discover potential new influencers -Integrate engagement, social echo, google analytics, etc., into KPIs and update industry standards -Leverage Astute Social, Track Maven, Cube You and other tools for areas of application to PR. -Insights & Analytics -Tracking and tagging media and social coverage -Measure campaign effectiveness and ROI -Present key findings and provide strategic recommendations -Competitive benchmarking -Research media trends -Help prepare for and participate in presentations and meetings. -Participate in PR strategy sessions. -Develop communication skills around business presence, professionalism, and collaboration. -High school diploma or State-issued equivalency certificate. -Currently enrolled at a college or university and working towards a Bachelors degree; or a Bachelors degree. -Skilled in the use of Excel and social media channels. -Requires availability to work evenings, weekends and holidays when necessary. -Junior or Senior class standing at a college or university and working towards a Bachelors degree in digital marketing, marketing, business, communications, advertising, media studies, Public Relations, social media marketing strategy or journalism. -Excellent written/oral communication and presentation skills. -Excellent time management and organizational skills. -USS001