Email Marketing Coordinator

RR Donnelley

Email Marketing Coordinator

Columbus, OH
Full Time
Paid
  • Responsibilities

    Job Description

    Job duties

    (* denotes an “essential function”)

    ■ *Layout, test and circulate HTML email drafts with Business Development teams, partners and others, making changes as needed.

    ■ *Assist in building distribution lists and segmenting contacts in the CRM database across multiple criteria for mailings.

    ■ *Send emails using the email merge tools.

    ■ *Help to enforce the firm's data protection and anti-spam policies related to this work.

    ■ *Make HTML email templates and change existing templates to support business needs.

    ■ *Configure, test and set up email layout and web response forms to support global Business Development email campaign tracking, and event registration and management.

    ■ *Create InterAction folders and fields to support events.

    ■ *Produce follow-up reports and metrics for email campaigns and events.

    ■ *Help support global team on consistent email marketing system usage.

    ■ *Suggest improvements to the business processes and to reports generated by the system.

    ■ *Perform data stewarding duties to assist in the maintenance and administration of client and contact data in the firm's Client Relationship Management system.

    ■ *Troubleshoot bugs, broken links and other problems.

    ■ Performs other responsibilities and ad hoc tasks as assigned.

  • Qualifications

    Qualifications

    Job qualifications

    ■ Associate’s or bachelor’s degree in marketing, communications or business preferred. An equivalent combination of education and/or experience may be considered in lieu of the degree when the experience has been directly related to the functions of the role

    ■ Three years’ experience in a professional service organization required. 3 – 5 years’ experience preferred; law firm experience and pitch/proposal experience a plus

    ■ Advanced MS Office skills with understanding of Word formatting

    ■ Excellent organizational skills, time management and ability to multitask

    ■ Excellent Attention to detail with emphasis on accuracy and quality

    ■ Familiarity with Microsoft Dynamics or other CRM applications a plus

    ■ HTML knowledge required

    ■ Strong verbal and written communications skills

    ■ Ability to build strong relationships with clients

    Supervision

    · Received: Marketing Supervisor

    Job relationships

    · Internal: This position works closely with the Marketing Supervisor/Senior Account Manager and various other WL staff

    · External: Client’s Marketing team and external vendors

    Who we are: In a rapidly changing world, the ability to innovate and break new ground drives progress. Williams Lea has harnessed this ability for more than 200 years.

    Our 5,200+ talented employees worldwide are experts in delivering efficient business processes in complex and highly regulated environments.

    We’re always progressing. Connecting technology with expertise and strong processes to transform support services. As we enter our third century, we continue helping businesses thrive in a future driven by digitization and virtualization.

    It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

    Additional Information

    It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

    Williams Lea is a drug-free workplace and performs pre-employment substance abuse testing.

    #GOC

    #LI-0925

    #LI-Hybrid

    All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen.

    RRD is an Equal Opportunity Employer, including disability/veterans

  • Industry
    Manufacturing