MARKETING SPECIALIST - DIGITAL MARKETING

UPPER MARLBORO, MD

THE OPPORTUNITY:

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the strategy, development, and execution of a variety of marketing initiatives – with a focus on digital marketing and communications. Our goal is to deliver valuable, effective marketing programs that will significantly contribute to the growth and long-term success of our organization.

Successful candidates must have a strong work ethic with the ability to learn and adapt quickly. As part of the Marketing Team, you be working in a fast-moving environment managing multiple projects at once, while closely collaborating with others. Consequently, this role requires a high level of creativity, attention to detail, project management skills, and the ability to effectively communicate ideas.

This position will be located on-site at our corporate office in the Washington, DC area, with the opportunity for flexible/hybrid work.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Plan, implement, and monitor integrated marketing campaigns across a variety of channels.
• Create and maintain content calendar throughout course of the year.
• Analyze digital data to draw key recommendations and optimize campaign performance.
• Collaborate closely with marketing team members and other internal stakeholders (e.g., sales, purchasing, operations) to ensure alignment and successful implementation of marketing initiatives.
• Manage the company’s online and social media presence, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and Google My Business to drive website traffic and customer engagement.
• Plan and execute all web, SEO/SEM, email, social media, PPC, and display advertising campaigns.
• Craft effective messaging and develop engaging content for both print & digital.
• Effectively utilize communication vehicles to effectively promote products, services, customer events, eCommerce platform, and overall company brand.
• Coordinate and provide support for marketing events, trade shows, and customer seminars, including overseeing logistics, managing registrations, and developing promotional collateral.
• Implement strategies and support administration of manufacturer marketing co-op programs.
• Work with external agencies and vendors to execute effective marketing programs.
• Identify marketing trends and key opportunities for innovation.
• Contribute to team effort by performing related tasks as required.

QUALIFICATIONS:

• 2+ years’ experience in B2B marketing, communications, advertising, or related field.
• Bachelor's degree in marketing, communications, business, or related field.
• Great work ethic; Thrives working in highly collaborative environment.
• Excellent organizational and time management skills; Strong attention to detail.
• Ability to prioritize and multitask in a fast-paced environment.
• Strong written and verbal communication skills.
• Fast learner with ability to problem solve.
• Good understanding of analytics, data, and reporting in Google Analytics or similar tools is preferred.
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams).
• Experience with InDesign, Photoshop, Illustrator, Marketo, or Hootsuite a plus, but not required.
• Exemplifies qualities of our leadership mindset of ADAPT, DARE, LEARN.
• Experience working within a website CMS preferred.

Required Skills

We offer excellent training, career advancement opportunities, and a competitive compensation package to include vacation time, personal time, full health benefits, 401(k) and more.  Capital Electric is an EEO Employer.

About Us:

CapitalTristate, Eck Supply, and select Vallen locations have merged to become Capital Electric.

Capital Electric is The Electrical Distributor of Choice in the Mid-Atlantic region and a proud member of the Sonepar family. Capital Electric delivers excellence in service, products from the finest lighting and electrical manufacturers, extensive application expertise, and customized, comprehensive solutions to our customers.  Altogether, we serve customers in the District of Columbia, Maryland, Virginia, Delaware, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia from over 70 locations and from our central distribution center and company headquarters in Upper Marlboro, MD.

Capital Electric is also part of the Sonepar family of operating companies, consisting of the finest locally managed electrical and industrial distributors throughout the United States. Sonepar USA is a market leader in the B-to-B distribution of electrical, industrial & safety products and related solutions. 

Required Experience

We offer excellent training, career advancement opportunities, and a competitive compensation package to include vacation time, personal time, full health benefits, 401(k) and more.  Capital Electric is an EEO Employer.

About Us:

CapitalTristate, Eck Supply, and select Vallen locations have merged to become Capital Electric.

Capital Electric is The Electrical Distributor of Choice in the Mid-Atlantic region and a proud member of the Sonepar family. Capital Electric delivers excellence in service, products from the finest lighting and electrical manufacturers, extensive application expertise, and customized, comprehensive solutions to our customers.  Altogether, we serve customers in the District of Columbia, Maryland, Virginia, Delaware, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia from over 70 locations and from our central distribution center and company headquarters in Upper Marlboro, MD.

Capital Electric is also part of the Sonepar family of operating companies, consisting of the finest locally managed electrical and industrial distributors throughout the United States. Sonepar USA is a market leader in the B-to-B distribution of electrical, industrial & safety products and related solutions.