Job Description
**Reports to: Director, Brand & Community **
The Brand Manager drives the MMGNET brand strategy and go-to-market plans. They preserve and enhance the brand DNA and play a key role in developing the brand story, visual identity, and ethos across marketing campaigns, channels, social media, events, and influencer programs.
The Brand Manager reports to the Director of Brand & Community and supports the wider marketing organization in developing, planning, and executing brand marketing campaigns and partnerships. This involves working collaboratively with cross-functional marketing teams such as Events Marketing, Revenue Marketing, Content, Social, and Creative & Design.
Additionally, the Brand Manager is responsible for managing external partners, resources, and freelancers as needed and for other project management responsibilities as necessary.
The ideal candidate for this role is customer-obsessed, a storyteller at heart, visually and creatively astute, and a self-proclaimed brand nerd. They thrive in collaborative, fast-paced environments and are highly self-motivated, able to prioritize as needed and balance stakeholder feedback with brand management and marketing best practices to deliver effective materials, campaigns, and messaging. Communication, collaboration, and emotional/behavioral intelligence are fundamental to this position and success in this role.
The ideal candidate should possess a solid understanding of brand management best practices, brand marketing campaign development, and visual guidelines/campaign development.
Ability to work a hybrid schedule and travel into our office located at 605 3rd Ave, New York, NY 10158
** Role Accountability and Duties** :
Possess / Acquire deep understanding of our industry, existing customer base, and target customer segments’ challenges and needs; disseminate knowledge internally and leverage findings to support the development of tactical plans to acquire, retain, and engage and deliver against them; Monitor market trends and competitor activity; provide on-going updates and reports, present insights to key stakeholders and leadership as necessary
Align marketing teams around the brand’s strategic positioning / direction; collaborate actively with key cross functional teams to support delivery of strategic and tactical plans & guides.
Manage the delivery of both annual / seasonal campaign themes and key brand messaging in partnership with the Director Brand & Community, Design team, and external agencies
Create briefs and align creative teams and agencies as needed to create hero visuals / supporting assets that fuel monthly content campaigns and product launches; Own and execute roll-out
Work closely with brand marketing and content teams to create marketing campaign storylines and plans, and ensure brand visual identity, seasonal guideline application, and voice & tone consistency across communication formats and marketing channels
Align with product & content teams on monthly content campaigns and themes; Execute audience briefs, targets/wish-lists, and ensure on-going dissemination of key campaign information to marketing team
Own and execute new and ongoing advertising activities and media plans; support marketing in analyzing performance and media partnership(s) ROI; work hand-in-hand with Brand Marketing to align key campaign timelines
Partner with Content and Social teams as needed to develop brand-specific, topical, relevant content and insights initiatives as they relate to specific target audiences and customer segments; support brand marketing in identifying appropriate new channels of distribution to reach target audiences
Support and collaborate with Social Media teams to ideate and support the delivery of community-focused social media content and activities including influencer programs that increase brand awareness and engagement across Instagram and LinkedIn.
Partner with content team and contractors as needed to plan & execute content campaign specific photo + video production needs; ensure consistent and aligned branding and brand voice/personality
Work hand-in-hand with brand marketing to support the development of customer personas, which will inform marketing and sales campaigns, the evolution of our product offer(s), and more
Support in the ideation/conception/execution of how brand translates to in-person marketing experiences, events, and programs designed to amplify brand and key product launches
Align with internal and external operations and creative teams on look/feel, signage, décor, and major experiential marketing moments.
Work closely with Director of Brand & Community and VP of Marketing on ideation, discovery, and execution of partnerships, sponsorships, and collaborations that create awareness around MMGNET within the industry and community throughout the calendar year
Support Informa Markets (Group) pillars and KPIs by developing actionable ideas and tactics appropriate for MMGNET, events, and community; work with the Brand Marketing team and wider marketing teams to launch and
Support in the development of the strategy for community events and programs in partnership with the Director of Brand & Community; Own the planning and execution of events and programs, required promotional materials, collateral, target lists, photo/video coverage, and amplification plan across marketing channels including social media.
Identify and activate brand advocates and social media influencers via ongoing partnerships and brand ambassador programs; partner with social media & content teams to integrate into ongoing community-focused content
Partner with internal and external PR teams to increase awareness of MMGNET via media outlets, press, influencers, etc.
Help manage budget; provide budgetary support including billing, coding of invoices, reconciliation, and cost tracking
Project manage and actively collaborate with external agencies, partners, freelancers as needed to develop and deliver world-class brand initiatives and campaigns on time and on budget
Prioritize work and resources across projects based on short- and long-term needs, establishing and managing achievable delivery schedules
Support Director, Brand & Community on execution of additional/other initiatives and projects as needed
The pay range for this position is $68,500 - $78,000 depending on experience __
This posting will automatically expire on 5/13/2024
Qualifications
What you bring to the team :
Additional Information
Why work at Informa
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how Informa handles your personal data when you apply for a jobhere .