Job Description

Job Description

The Opportunity
Description

We're looking for a Marketing Analyst , working in the Light Industrial industry in Toledo, Ohio, United States.

• Write blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies.
• Create and maintain Content Calendars.
• Post relevant content in accordance with Content Calendar.
• Contribute to the social media plan that enhances our strategic marketing and communications plans to provide direction for the company’s public-facing social media communications.
• Work with our customer service, technical and warranty teams to provide support for customers and contractors.
• Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service.
• Use analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A/B testing protocols to enhance response and engagement.
• Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
• Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers.
• Contribute to post campaign insight gathering, reporting, and optimizations.
• Build an intimate and thorough knowledge of the Insulation business (i.e. the value that our current and future products deliver to the customer).
• Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment.
• Track and manage multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables.

Experience Required for Your Success

• BA degree in communications, advertising, public relations, business or related field
• 3+ years experience managing social media platforms or communities for brands
• 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization
• Knowledgeable of popular social networks - design, functionality, users, reporting, advertising, and analytic packages
• Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects
• Proficiency in PowerPoint and presentation tools and skills
• Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24
• Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting
• Very high attention to detail
• Excellent verbal, written, and presentation skills
• Maturity and conviction to develop and execute strategies that are aligned with Owens Corning’s values
• Ability to write engaging copy and stories that support the strategic priorities of the Insulation

Company Description

Kelly Services has provided workforce solutions to customers in a variety of industries throughout its history. Kellys range of workforce solutions and geographic coverage has grown steadily over the years to match the needs of our customers. Kellys traditional expertise began with office services, call center, light industrial, and electronic assembly staffing. Today, Kelly also offers a comprehensive array of outsourcing and consulting services for its customers, including recruitment, human resource management, vendor management, and outplacement services on a global basis.

Kelly has evolved from a United States-focused company concentrating primarily on traditional office services into a global workforce solutions leader with a breadth of specialty businesses. Kelly assigns professional and technical employees in the fields of finance and accounting, education, engineering, information technology, law, science, and healthcare. Kelly is the worlds largest scientific staffing provider and it ranks among the leaders in IT, engineering, and financial staffing.

Company Description

Kelly Services has provided workforce solutions to customers in a variety of industries throughout its history. Kellys range of workforce solutions and geographic coverage has grown steadily over the years to match the needs of our customers. Kellys traditional expertise began with office services, call center, light industrial, and electronic assembly staffing. Today, Kelly also offers a comprehensive array of outsourcing and consulting services for its customers, including recruitment, human resource management, vendor management, and outplacement services on a global basis.\r\n\r\nKelly has evolved from a United States-focused company concentrating primarily on traditional office services into a global workforce solutions leader with a breadth of specialty businesses. Kelly assigns professional and technical employees in the fields of finance and accounting, education, engineering, information technology, law, science, and healthcare. Kelly is the worlds largest scientific staffing provider and it ranks among the leaders in IT, engineering, and financial staffing.