SUMMARY:
This position coordinates and enhances the Center''s inquiry, admission, and marketing process. Provide customers with Center and Company related information via personal visits, market assessments, conversations, and follow-up.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Maintain a database of medical contacts and community resources.
- Knowledgeable about industry trends and legislative/regulatory issues.
- Communicate information with center staff and community contacts.
- Develop and implement a marketing strategy for the center that reflects service opportunities, competition, and potential market area changes.
- Develop and implement special events and presentations targeted at community education and establishing and maintaining referral sources.
- Monitor response times to inquiries and provide appropriate follow up.
- Ensures admission screening of potential residents.
- Ensures company processes are followed to ensure a timely clinical and financial approval process.
- Ensures consistent and effective process for coordination of admissions with appropriate departments and staff.
- Contacts local community agencies to generate a positive image and encourage word-of-mouth referral activities.
- Ensures assigned percent of time is spent outside the building on sales activity.
Required Skills
PHYSICAL DEMANDS AND ENVIRONMENT:
- Occasionally lift medium to heavy objects, including assisting with the movement of residents.
- Frequent walking, reaching, climbing, bending, lifting, grasping, fine hand coordination, pushing, and pulling.
- Must be capable of performing the Essential Job Functions of this position, with or without reasonable accommodation.
- Must be able to relate positively and favorably to residents, families, and outside agencies and to work cooperatively with other associates.
- Willing to work beyond normal working hours and during disastrous circumstances, as needed.
- Ability to present to groups.
- Ability to remain calm under stress.
- Ability to communicate with local staff, remote staff and outside agencies.
OTHER REQUIREMENTS:
- Practice universal precautions at all times.
- Understand, comply with, and promote rules regarding resident''s rights.
- Maintain confidentiality in accordance with HIPAA guidelines.
- Maintain an orderly, confidential, and safe work environment.
- Adhere to all Company and departmental policies and procedures.
- Perform other duties as assigned.
Required Experience
QUALIFICATIONS:
- Minimum of a four (4) year degree or equivalent experience in related field required.
- Must have related marketing/admission experience at a level necessary to accomplish this position.
- Must be able to travel on day trips to local healthcare institutions.
- Must be capable of maintaining regular attendance as required.
- Must meet all applicable health regulations and pass post-employment exam, if required.
- Must have the ability to attend meetings, make presentations, and meet prospective customers throughout the communities served.
- Knowledge of reimbursement programs from payer sources.
- Ability to work flexible hours as responsibilities may dictate.
- Must be proficient with Microsoft Office products (Word, Excel, and PowerPoint).