The Segment Marketing Lead manages the marketing strategy for one of RRD’s three inter-connected segments: Marketing Solutions, Business Services or Enterprise Sales. This critical position acts as a liaison between business unit leadership teams and marketing shared services. As the segment’s primary marketing contact, this role ensures that all programs are working to drive business growth.
Required Skills
RESPONSIBILITIES:
Clearly articulate RRD’s mission, brand promise, segment strategy and solutions - offering an in-depth knowledge of the company’s value proposition and how it relates to go-to-market strategy
Create and manage a strategic marketing plan in collaboration with multiple business unit leaders and sales teams, with tactics that align to service lines and key growth areas
Understand the three-year growth plans, new products, challenges, differentiators and ideal client profiles for each business unit, contributing ideas to support initiatives and drive revenue
Build marketing programs with respect for the client experience, understanding typical buyer personas and common client challenges for each business unit
Serve as an expert on marketing strategy that supports multiple levels of the organization: company, segment, business unit and service line
Collaborate with marketing strategists (assets, content, website, campaigns, events and production) to ensure program execution meets business unit needs
Review potential initiatives from marketing strategists and business unit leaders for viability, relevance and prioritization
Work with the communications team (internal/external, public relations and social media) to assist with promotion, media pitches, strategy discussions and alignment of SMEs (subject matter experts)
Track significant client success stories, new client wins and partnership activities
Solicit feedback from business unit leadership, sales teams and marketing strategists
Stay current on market trends, influencer perspectives, analyst reports and competitive landscape
Tell the story behind successful marketing programs, both how and why
Provide reports that measure performance, outlining top-of-the-funnel growth, multi-touch attribution, program cost and ROI, progress on planned initiatives and leadership satisfaction
Lead QBRs (quarterly business reviews) on marketing performance with segment leadership
Required Experience
Bachelor’s degree required, focus in marketing or business preferred
Minimum of 10 years of marketing strategy and execution, B2B preferred
Excellent organizational, project management, verbal and written communication skills
Collaborative team player with excellent interpersonal skills
Strong presentation skills, both in design and delivery
High sense of urgency and attention to detail
Proficiency in web-based tools, preference for experience in Salesforce CRM and the Google Suite
RRD IS AN EEO/AA INCLUDING VETS AND DISABLED EMPLOYER
RESPONSIBILITIES:
Clearly articulate RRD’s mission, brand promise, segment strategy and solutions - offering an in-depth knowledge of the company’s value proposition and how it relates to go-to-market strategy
Create and manage a strategic marketing plan in collaboration with multiple business unit leaders and sales teams, with tactics that align to service lines and key growth areas
Understand the three-year growth plans, new products, challenges, differentiators and ideal client profiles for each business unit, contributing ideas to support initiatives and drive revenue
Build marketing programs with respect for the client experience, understanding typical buyer personas and common client challenges for each business unit
Serve as an expert on marketing strategy that supports multiple levels of the organization: company, segment, business unit and service line
Collaborate with marketing strategists (assets, content, website, campaigns, events and production) to ensure program execution meets business unit needs
Review potential initiatives from marketing strategists and business unit leaders for viability, relevance and prioritization
Work with the communications team (internal/external, public relations and social media) to assist with promotion, media pitches, strategy discussions and alignment of SMEs (subject matter experts)
Track significant client success stories, new client wins and partnership activities
Solicit feedback from business unit leadership, sales teams and marketing strategists
Stay current on market trends, influencer perspectives, analyst reports and competitive landscape
Tell the story behind successful marketing programs, both how and why
Provide reports that measure performance, outlining top-of-the-funnel growth, multi-touch attribution, program cost and ROI, progress on planned initiatives and leadership satisfaction
Lead QBRs (quarterly business reviews) on marketing performance with segment leadership