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Marketing Co-op - Usability & Market Insights

Learn more about GE Appliances
GE Appliances

GE Appliances

Marketing Co-op - Usability & Market Insights

Louisville, KY
Part Time
Paid
  • Responsibilities

    DESCRIPTION

    JOB LOCATION

    USA, Louisville, KY JOB POSTING TITLE Marketing Coop - Usability & Market Insights THE CHALLENGE In this assignment, the coop will work closely with and have responsibility for projects across the Consumer & Market Insights team.

    WHAT YOU WILL DO

    ESSENTIAL RESPONSIBILITIES

    • Work collaboratively to support the Consumer & Market Insights team
    • Analyze and understand consumer pain points, online reviews, needs and gaps to guide product design
    • Design, execute and analyze usability testing to drive user-centered design
    • Guide and optimize the process for New Product Introductions
    • Develop key reports to provide business leaders with clarity
    • Drive special projects as needed

    WHAT YOU NEED TO SUCCEED

    QUALIFICATIONS/REQUIREMENTS

    • Students only. Must be a current full-time student pursuing a psychology, marketing, economics, business analytics or business-related degree preferred
    • Minimum cumulative GPA of 3.0 required
    • Working knowledge of Microsoft Excel, PowerPoint, and Word. Experience with Tableau desired
    • Demonstrated skills in relationship building and facilitation
    • Strong process management and analytical skills
    • Demonstrated ability to effectively multi-task
    • Must be willing to work at least 20 hrs/week; ability to work flexible hours ranging from 20-40/week is ideal
    • This is a 12-month coop assignment located in Louisville, KY; student must be willing to commute daily or as scheduled

    DESIRED CHARACTERISTICS

    • Team player, collaborative style
    • Self-starter, able to work independently and in team setting
    • High level of enthusiasm/energy/positive

    GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

  • Industry
    Manufacturing
  • Fun Fact
    To enable happiness and wellbeing in every home.
  • About Us

    GE Appliances, a Haier company and Affiliates (GEA), is more than a place to work–we create possibilities. We also design, build, test, sell, and distribute them. Named “Smart Appliance Company of the Year” by IoT Breakthrough, we’re changing the way people cook, clean, and cool to enable happiness & wellbeing in their homes. If you gravitate toward challenge, seek out responsibility, and want to make a difference, this opportunity is for you. Join a large and diverse community of co-ops and interns at the fastest-growing appliance manufacturer in the U.S. Let us help you write your career story.