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Marketing Intern – Contract/Builder Channel

Learn more about GE Appliances
GE Appliances

GE Appliances

Marketing Intern – Contract/Builder Channel

Louisville, KY
  • Responsibilities


    We are looking for Sophomore or Junior college students to join GE Appliances, a Haier Company (GEA). The GE Appliances Contract Marketing intern position will be an integral part of the contract marketing team by supporting customer events, sponsorships and developing marketing materials that help our sales team find, quote and win business. This role will also assist in managing day to day operations for the marketing team as well as other special projects as needed. Upon graduation you could be considered to interview for our Sales Commercial Development Program. The Sales Commercial Development Program (CDP) is a leadership program designed to provide employees with experience in both Retail and Contract sales channels while building a cross-functional network.


    • Assist with the development, execution and ROI tracking of Authorized Builder Distributor (ABD) showcase customer events including event branding and onsite management
    • Work directly with key customers across all Contract customer channels to ensure websites accurately represent our Brands and include the most up-to-date information
    • Support planning and coordinating of all HQ customer meetings and events
    • Support trade advertising campaign and development of marketing materials; manage various print and digital campaigns working directly with ad agency.
    • Act as point person for organizing all marketing assets in a centralized location. Maintain and publish the Contract Marketing calendar.
    • Coordinate selection and ordering of tradeshow swag and giveaways, ensuring brand integrity.
    • Manage the purchase order process and payments for marketing team.
  • Qualifications



    • Pursuing bachelor’s degree in Marketing, Communications, Business Management or related discipline.
    • Must be currently enrolled in a college or university in a full-time undergraduate program with a minimum GPA of 3.0.
    • Ability to work flexible hours ranging from 20-40/week (ideally full time in summer) school schedule dependent
    • Must have at least 12 months of education remaining before graduation

    Position located in Louisville, KY. Housing & Relocation benefits not provided

    Desired Characteristics

    • Proficient customer relationship skills
    • Proficient in Word, Excel, PowerPoint and Photoshop
    • Financial acumen and leadership skills.
    • Demonstrated ability to develop and execute effective programs and initiatives.
    • Strategic and analytical thinking, data oriented decision-making skills and demonstrated ability to manage the details of day-to-day execution.
    • Self-starter, able to work independently and manage multiple/diverse tasks.
    • Excellent organizational and communication skills for multiple audiences

    GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

  • Industry
  • Fun Fact
    To enable happiness and wellbeing in every home.
  • About Us
    GE Appliances, a Haier company and Affiliates (GEA), is more than a place to work–we create possibilities. We also design, build, test, sell, and distribute them. Named “Smart Appliance Company of the Year” by IoT Breakthrough, we’re changing the way people cook, clean, and cool to enable happiness & wellbeing in their homes. If you gravitate toward challenge, seek out responsibility, and want to make a difference, this opportunity is for you. Join a large and diverse community of co-ops and interns at the fastest-growing appliance manufacturer in the U.S. Let us help you write your career story.