Job Description

The Vice President, Channel Marketing is responsible for co-leading the development of Channel Strategy. He/She translates the Strategic Business Unit (SBU) ‘Room’ strategy into Omni-channel strategy and marketing plans that deliver Moen U.S. Strategic Business Unit’s (SBU’s) objectives. He/She will be highly skilled at building alignment and engagement across functions including SBU’s, Digital/eBusiness, Marketing Services, Sales and Global Brand Management (GBM).

RESPONSIBILITIES

• Lead the Channel Marketing team in developing and executing on strategic channel marketing plans that drive revenue/share growth and contribution margins as defined in SBU P&L objectives.
• Collaborate with Sales, Product Marketing, GBM and Marketing Services to  execute and refine Go-To-Market strategies and initiatives
• Evaluate cross-channel analytics to determine which channels/programs/initiatives are most effective to achieve particular strategic goals.
• Provide direction to Channel Marketing Managers on the development and launch of new products, key campaigns and initiatives.
• Collaborate with Sales to develop and execute account-specific plans, including promotional plans, product introduction/education, brand-building and customer-specific marketing activation.
• Collaborate with Directors of Marketing within the SBU’s to ensure pricing across channels is aligned across customers and with IMAP strategy.
• Partner with Marketing Services, Digital/eBusiness, GBM and external creative agencies, when needed, to develop 2D, 3D and digital collateral to support product launches, promotions or key campaigns, initiatives, brand building and customer-specific marketing.
• Work with our product marketing teams to identify and implement growth initiatives within our current product ranges as well as expansion areas.
• Review brand and merchandising approach, messaging, structure and tactics to make sure they comply with overall channel strategy and make recommendations on improvements for a better customer experience within specific accounts.
• Ensue that the Channel Managers present training and education internally and external in a way that best represents our product, brand and partnership.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field is required; MBA is preferred.
• Minimum of 12 years of sales and/or marketing experience is required. Channel Leadership experience is required. Experience within the Consumer/Durable Goods industry is preferred.
• Demonstrated ability to lead through influence, collaboration, engagement and building trust.
• Demonstrated solid analytical skills and problem-solving ability with strong financial acumen.
• Demonstrated ability to communicate effectively with all levels of the business.
• Proficiency with Microsoft Office Suite.
• Ability to travel 30-40% of the time.

Additional Information

Fortune Brands' Global Plumbing Group (GPG) is a multi-brand plumbing business that is inspiring people by designing beautiful experiences with water. GPG's trusted brands include Moen and the House of Rohl portfolio. We welcome you to visit the Moen.com and HouseofRohl.com websites to learn more about us and why we are a top workplace.

EQUAL EMPLOYMENT OPPORTUNITY

Fortune Brands' GPG is an equal opportunity employer. GPG evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

REASONABLE ACCOMMODATIONS

Fortune Brands' GPG is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to TalentAcquisition@moen.com and let us know the nature of your request along with your contact information