Job Description

The Direct Commerce Business Manager for a growing category will be courageous, compassionate, and curious – a future business leader with experience in a CPG Direct Commerce. This position is a key driver of success for the brands’ direct to consumer businesses and consumer buying experience. This is a unique opportunity to develop end to end strategy to bring this growth initiative to life through traffic driving investment (search / paid media), exploration of new / emerging channels, building relationship with partners and the ultimate user experience on our brand site. Additionally, you will be versed in sales data to incorporate priority into your plans and partner closely with DTC merchandizing teams to ensure that marketing is driving brand consistency while delivering our business objectives.

This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in one of our main offices located in North Olmsted, OH, Maumee, OH, Deerfield, IL, Oak Creek, WI to foster better collaboration, connection, and innovation.

RESPONSIBILITIES

• Define KPIs and marketing goals for site, communications, and media marketing efforts
• Drive and meet campaign objectives of new consumer acquisition, revenue, ROAS and engagement metrics
• Outline site ambitions and plans to deliver the ultimate brand experience (inspire and educate) to optimizing conversion
• Manage Affiliate Marketing Platform and Affiliate Relationships
• Translate needed direct commerce marketing capabilities & plans into.com annual roadmaps
• Support the marketing campaign planning process and strategy development in accordance with overall brand site growth plans. Cross-functional involvement of:
• Paid Search, Paid Social, SMS, Email, App Selling, Affiliate Marketing, Acquisition, Loyalty, Consumer Support
• Work with cross-functional teams to execute and optimize campaigns, features, capabilities and achieve clear objectives to lift click-through engagement and conversions
• Lead brief in process to develop digital marketing assets translating core persuasive selling messages to consumers and engaging online formats throughout the consumer journey
• Perform data analysis to understand and optimize business plan and media mix to grow sales and drive growth strategy ambitions
• Identify opportunities and provide recommendations to key stakeholders on driving incremental growth and profitability

Qualifications

• 3+ years of digital marketing and/or digital commerce work experience
• BS/BA or University degree in Business or similar field
• Foundation of business acumen and analytical skills. Eager to learn how to develop key performance indicators to assess marketing investment that leads to conversion
• Strong decision-making skills and an understanding of where projects fit into overall Company and category strategies
• Ability to operate independently and bring ideas and solutions to issues raised
• Experience working with Digital Marketing agencies and vendors
• Experience with analytics Knowledge of e-commerce technology landscape, specifically hubspot, Eloqua and Shopify
• Must have both strategic capabilities as well as be hands-on and comfortable with tactical execution and analysis.
• Comfortable working in a matrix, must lead decisively, have a “no-compromise” approach to delivery, confront adversity constructively and possess a leadership style that engenders followership.

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.