Job Description

The Group Segment Marketing Manager is responsible for the development, implementation and execution of segment-specific marketing strategies across all channels to achieve the P&L objectives of Strategic Business Units (SBU’s). He/She will be skilled at building alignment and engagement when leading cross-functional teams including Channel, Category Management, RGM, Sales, Consumer Marketing Insights (CMI) and Global Integrated Marketing (GIM). The Group Segment Marketing Manager will lead in creation and execution of segment strategies across channels. He/she will be skilled in analytics and the leadership of others in their interpretation.

• Partner with the VP Channel Marketing and Retail, Wholesale and Ecommerce Channel Teams to develop segment strategy across all channels
• Lead the creation of a comprehensive ongoing segment plan that monitors sales, margin and volume across channels. Create strategies to ensure conversion and loyalty with key influencers. Develop and improve action plans to address unexpected challenges over a 3 year horizon.
• Collaborate with Category Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
• Understand SBU P&L objectives to make sound go-to-market recommendations in order to drive top and bottom lines.
• Operate as the Segment Lead across all channels and collaborate with Sales, Category Management, RGM, CMI, and GIM in the areas of:
  • Growth initiatives
  • Program development and implementation
  • Research including competitive insights and recommendations
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and Category Management partners.
• Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.
• Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.

Qualifications

• Bachelor’s degree in Marketing, Business or a related field is required. MBA is preferred.
• Minimum of 8 years of Sales and/or Marketing experience is required. Channel Leadership experience is preferred. Experience within the Consumer/Durable Goods industry is preferred.
• Demonstrated ability to lead through influence, collaboration, engagement and building trust.
• Demonstrated solid analytical skills and problem-solving ability with basic financial acumen.
• Demonstrated ability to communicate effectively with all levels of the business.
• Proficiency with Microsoft Office Suite.
• Ability to travel up to 20%-30% of the time.

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.