Digital Marketing Specialist Navien, Inc. - Irvine, CA 92618 Digital Marketing Specialist Marketing Irvine Full-time WHAT WE ARE LOOKING FOR : The ideal candidate for this position is familiar with the construction industry, ideally with plumbing and HVAC specifically and has an acute attention for detail. They are analytical and experienced with organizing all aspects of digital media and digital marketing activities including e-blasts, web site design and management, SEO, Facebook, Linked-in, Twitter etc. This person must have a BA or higher degree and 2 to 5 years of related experience. They must also be able to work well in a team environment. Essential attributes include excellent communication and interpersonal skills and an ability to multitask while remaining focused in high-pressure situations. This person must be highly detail oriented and have an exacting editing ability while always keeping the big picture in mind. In addition, the Digital Marketing Specialist must be a self-starter, willing to take responsibility, have a positive customer focused attitude and be resourceful, and enthusiastic about this position and company. Responsibilities: * This position reports directly to the Senior Marketing Manager * Limited travel (1% of the year) * Maintenance of Navien website and microsites on Wordpress * Work with Brand Specialist on Naviens digital communication and advertising plan and implementation thereof * All customer-focused e-communication including concepting and writing * Planning of Naviens social media and email calendars * Drive qualified prospects through integrated marketing campaigns including various acquisition tactics (SEM, Display, Remarketing, Social Media, SEO, etc.)

• Collect, analyze and recommend new strategies and optimization of current campaigns to continually improve the ROI and reach target goals
• Engage with customers to locate Navien installations that can be written about and promoted, including some writing about said projects * Maintaining and managing Naviens SEO activities * Maintain company database in coordination with Training Coordinator and Act-on software * Maintain a solid understanding of lead generation best practices and user behavior to create communications and campaigns that drive targeted calls-to-actions throughout the year * Develop, execute and report on A/B testing plans and nurture an environment of constant test and learn with the team * Gather insights, responsible for tracking and reporting on new leads, prospects and customers and other key marketing KPIs. * Responsible for execution of our SEO strategy including Google Adwords campaigns, monitoring keywords, weekly and monthly reporting and optimizing landing pages for conversion Requirements: * Bachelors degree, or higher, in Marketing, Business, or Communication * Must have 2-5 years of experience in B2B digital marketing and lead generation * Applied knowledge and experience in the following: * SEO * Google Adwords * Google Analytics * Wordpress * HubSpot * A/B Testing * Act-on
• Social Media advertising * At least 2 years working with Marketing Automation software (Act-On preferred, can include Hubspot, Marketo) * Must have at least 2 years experience with social media accounts (Facebook, Google+, LinkedIn, Pinterest, Instagram, Twitter, etc.) Pluses: * Previous experience in Naviens plumbing and HVAC industry * HTML editing skills * Experience with customer loyalty programs for B2B businesses Required Application Materials: * Resume * Cover Letter which should include: * Why you are interested in working at Navien * What makes you qualified for this position * 2 Examples of successful digital marketing activities including: Social media & a lead generation campaigns **Only submittals with Cover Letters will be considered please address them to Hiring Manager Benefits: * Benefits are available to employees after a successful introductory period. * Medical Benefits provided through Nippon Life (Aetna Signature Administrators PPO), Dental, Vision and Life insurance provided through Lincoln Financial. * Employees covered 100% and dependents 50%. * 401(k) available after your first year, Navien matching 100% of the employees contribution up to 5% of base salary for that given year. WHO WE ARE Navien, Inc. is a manufacturer of industry leading green technologies, including tankless water heaters, combi-boilers and boilers. Our North American headquarter building is located in Irvine, CA. We have satellite offices in Moorestown, NJ and Woodbridge, ON, Canada as well as supporting field sales people throughout US, Canada and Mexico and growing into Latin and South America. We have a variety of positions in different departments throughout these areas. The Navien name was created from three words: Navigator / Energy / Environment. Our Mission is: To provide customers with the ultimate comfortable living environment through energy efficient products using innovative technology to create a healthier environment for our future generations. 1 day ago - save job - original job Apply On Company Site Other jobs you may like Digital Marketing Specialist Decton Staffing Services - Tustin, CA 7 days ago Easily apply Marketing Specialist Barney & Barney LLC - Orange County, CA 30+ days ago Digital Marketing Specialist Titan Mutual Lending Inc. - Irvine, CA 7 days ago Easily apply Marketing Specialist Pacific Dental Services - Irvine, CA 20 days ago Digital Marketing Specialist Decton Inc - Irvine, CA 26 days ago Easily apply * Digital Marketing Specialist jobs in Irvine, CA * Jobs at Navien in Irvine, CA * Digital Marketing Specialist salaries in Irvine, CA Navien, Inc. Navien, Inc. WHO WE ARE Navien, Inc. is manufacturer of one of the newest and most energy efficient green technologies: tankless water heaters and... Let employers find you Thousands of employers search for candidates on Indeed Upload Your Resume