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CRM Manager

Nilfisk

CRM Manager

Brooklyn Park, MN
Full Time
Paid
  • Responsibilities

    Job Description

    Being a global leader in professional cleaning equipment, we have embarked on an ambitious journey to drive growth by continuously improving Nilfisk as a world class sales organization. One key component of this journey is developing company-wide excellence in CRM and ensuring successful development, operations, deployment and adoption.

    You will assume business responsibility for Nilfisk North America’s Sales Process and underlying Salesforce.com platform, spanning Sales, Customer Care and Marketing applications.  Reporting into the global Business Development function, you will work hand-in-hand with the sales leadership team, Super-Users, Sales Champions, and key group functions. You are expected to play a key role in identifying key sales process improvement opportunities and drive the process and system development and adoption required to fully engage user stakeholders.  This includes 1) capturing and defining new business processes and corresponding system requirements, with clearly envisioned business benefit that will convince global stakeholders to ensure global acceptance and adoption, 2) driving the adoption and execution of the Nilfisk Sales Process via our CRM tool by end users and other necessary functional partners, leveraging transparency tools (Dashboards), regular performance communication, and training programs, and 3) providing world-class support to our Super-User and Sales Champion communities to scale our competence development to the greater North American organization.

     

    You will be responsible for these three main areas:

    SALES PROCESS OWNERSHIP AND CRM DEVELOPMENT

    • Capture and define new business processes and/or system requirements derived from critical review of Sales Process key performance indicators, process reviews, CRM utilization metrics, collaborative end user sessions and other methods. 
    • Convert new business process needs into corresponding system development requirements, with clearly envisioned business benefits that you will use to convince global partners to accept and prioritize IT development and implementation.
    • Identify wasteful Sales Process steps and/or data requirements and eliminate and/or streamline to improve sales force productivity.
    • Document the Sales Process and promote to all relevant stakeholders, particularly those owning connected business processes for the betterment of Nilfisk’s overall global business execution.
    • Contribute to global and/or regional Business Development/CRM workstreams, as a team member, as and when needed.

    SALES PROCESS STAKEHOLDER ADOPTION

    • Drive the adoption and execution of the Nilfisk Sales Process via our CRM tool by end users and other necessary functional partners.
    • Leverage sales leadership, support groups (Super-Users, Champions), transparency tools (Dashboards), regular performance and “best practice” communications, and training programs to ensure Sales Management Process KPI’s are achieved.
    • Localize and/or co-develop global training content and support the region-wide roll-out of new Salesforce.com applications and/or functionality

    BUSINESS SUPPORT: SUPPORT SUPER AND END-USERS IN THE REGION

    • Institutionalize know-how via training and Super-User competence development and support.
    • Lead a team of Salesforce.com Champions and the corresponding Champion program to activate these resources in a way to achieve your goals of sales process adoption and CRM utilization.
    • Create and maintain training material for new/existing functionality

     

    As this is a truly international role, you should expect travel up to 30 days per year.

    To be successful in this position, we expect you to have:

    • A relevant education in business, process management, IT or similar
    • Proven success with driving business results through process and system improvement required.
    • Process Management certifications a plus.
    • Extensive experience working with CRM systems (Salesforce.com preferred) and process development
    • Experience in CRM-related administrative tasks (data management, training, and support)
    • Experience with change management in an international context
    • Fluency in English (written and verbal)

     

    You will join the Global Business Development organization under the Global Sales vertical and report into the Head of Business Development, North America.  While it’s preferred that the position be based at Nilfisk’s Brooklyn Park office, flexibility in primary work location may be granted to the most qualified candidates.

     

    Nilfisk, Inc., is an Affirmative Action/Equal Employment Opportunity Employer

    Minority/Female/Disabled/Veteran/Sexual Orientation/Gender Identity

    Company Description

    Nilfisk (www.nilfisk.com) is a global company with headquarters in Denmark. We have sales companies in 45 countries and with an additional strong distributor network, we market and sell our products in more than 100 countries worldwide. We are one of the world’s leading providers of professional cleaning equipment and services, with 5,400 employees and an annual turnover of EUR 1.054m (2018). Nilfisk is listed as a large cap company on the Copenhagen Stock Exchange. Be part of our journey: Nilfisk is on a strategic journey from a product-oriented manufacturing company to a customer-driven sales organization, where investments in new technologies and the intelligent use of data will enable us to better meet our customers’ demands. We are looking for employees, who are motivated by change, and who want to be part of this journey.

  • Industry
    Manufacturing