Job Information

The Product Trainer is responsible for using industry and product knowledge along with a proficiency in adult learning to lead the creation and execution of strategic learning solutions that will enable the success of Bobcat dealer sales specialists. Key responsibilities will be to ensure that product information, training content, and other tools are developed through collaboration with internal and external resources in alignment with the department's education philosophy and the company's business goals. This position has an overall responsibility for product knowledge spanning multiple channels and departments.

Role & Responsibility

Training Content Delivery

• Collaborate with other managers to organize, manage, and lead product-specific portions of hands-on, regional training events, with an emphasis on facilitation over presentation.
• Help develop and deliver all types of product training, including, but not limited to, competitive comparison training, selling skills to a technical audience, sales methodology training, and sales specialist on-boarding training.
• Manage the delivery of interactive and engaging virtual events that enable sales specialists to be more effective in their jobs.
• Facilitate instructor-led training (ILT) classes to impacted stakeholders, including implementing pre- and post-training communications and activities, and managing class logistics.

Training Content Development

• Collaborate with instructional designers, training specialists, and other training managers to define and develop learning using the 4X8 Proficiency Design Model, ADDIE, LTEM, and other proven product design models for an external, channel audience.
• Define and generate metrics and analytics to prove the need for and defend the effectiveness of learning programs.
• Develop and deliver remote training using appropriate educational technology.
• Coordinate and facilitate regional, on-site training when needed.

Cross-Department Collaboration

• Provide input and help execute a complex channel learning strategy within specific product segments.
• Help define related processes to ensure alignment with business and workforce needs (including needs assessment and validation, measurements/ROI).
• Initiate interactions with other departments including product management, marketing, and field sales/service staff to acquire information and validate content.
• Collaborate with project and business subject matter experts to coordinate and develop new training content or revise/update existing content for outcomes-based training.

Dealer & Customer Interactions

• Professionally represent Bobcat at product demonstrations, dealer open houses, field training sessions, trade shows and fairs, and other events.
• Provide thought leadership and subject matter expertise in the learning & development domain including line of sight to internal and external best practices.

Competitive Knowledge

• Under the leadership of Sr. trainers and manager, help plan and execute a strategy to deliver and provide evidence of industry-leading product training.
• Stay abreast of current trends in the compact equipment industry, especially as they relate to products, sales, and dealer training.
• Arm sales specialists with critical training on Bobcat advantages.
• Develop opportunities for peer-to-peer learning that will enable the sharing of competitive comparisons and feedback.

Job Requirement

• Education required: Bachelor's degree or significant experience in lieu of degree.
• Experience required: 3+ years of technical or sales instruction experience, preferably in an extended enterprise (channel) industrial or manufacturing environment.
• Equipment experience, preferably with construction equipment or agricultural equipment.
• Ability to facilitate engaging and experiential learning programs and command the respect of sales specialists and product experts.
• Ability to work well with subject matter experts to develop industry leading online and in-person training content.
• Travel required: 40% - 60%.

Bobcat Company is a leading provider of compact equipment for global construction, rental, landscaping, agriculture, grounds maintenance, acreage management, government, utility, industrial and mining markets. We strive to empower our customers to do their jobs more efficiently and effectively. We’re North Dakota’s largest manufacturer, with the most extensive compact equipment distribution network in the world.