Job Description

We are seeking a strategic and results-driven Public Relations Brand Manager to lead our PR efforts for multiple brands within our Outdoors portfolio. The Public Relations Brand Manager will be responsible for developing and implementing comprehensive PR strategies to enhance brand visibility, reputation, and engagement. This role offers an exciting opportunity for individuals with a passion for consumer products and a track record of success in PR and brand management.

KEY RESPONSIBILITIES:

• Collaborate with the Brand Managers to develop comprehensive PR strategies aligned with the objectives of each brand, ensuring consistency and synergy across all communications.
• Cultivate and maintain relationships with key media contacts, journalists, and influencers to secure press coverage and media opportunities for our brands.
• Develop and implement crisis communication plans and protocols to effectively manage PR issues and reputational risks, ensuring brand integrity and trust.
• Draft compelling press releases, media pitches, and other PR materials to announce new products, initiatives, and brand partnerships.
• Identify and cultivate strategic partnerships and collaborations to enhance brand visibility, reach new audiences, and drive brand growth.
• Monitor media coverage and industry trends to identify opportunities and risks, providing insights and recommendations to optimize PR strategies.
• Serve as a spokesperson for our brands, effectively communicating key messages and brand narratives to media outlets, industry partners, and stakeholders.
• Plan and coordinate press events, product launches, and brand activations to generate media buzz and increase brand visibility.
• Collaborate with social media and brand teams to integrate PR initiatives into social media strategies, leveraging digital channels to amplify brand messaging and engage consumers.
• Support the Brand Communications team in developing crisis communication plans and protocols, providing guidance and assistance in managing PR issues and reputational risks.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of PR and media strategies with overall brand objectives.
• Track and analyze PR metrics, media coverage, and campaign performance to evaluate the effectiveness of PR strategies and provide regular reports to stakeholders.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or related field (Master's degree preferred)
• 7+ years of experience in public relations, media relations, or corporate communications, preferably within the consumer product industry
• Experience with sustainability projects and / or partnerships with sustainable partners
• Strong understanding of PR and media strategies, with proven experience in securing press coverage and building relationships with media contacts
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages
• Strategic thinker with the ability to develop and execute PR campaigns that align with brand objectives and drive business results
• Creative mindset with a passion for storytelling and brand building
• Proficiency in media monitoring tools, social media platforms, and Microsoft Office suite
• Strong organizational and project management skills, with the ability to manage multiple priorities and meet tight deadlines
• Team player with the ability to collaborate effectively with cross-functional teams and external partners

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is $60,000 USD - $87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

We are committed to a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. To support our efforts, we invite you to voluntarily share your gender, ethnicity, and veteran status. This information is confidential and helps us ensure an inclusive hiring process and improve our diversity initiatives.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information.