Own the SPANX brand voice, characterized by: humor, authenticity, playfulness and empowerment
Master the seasonal collections and product benefits through cross-functional communication with merchandising, design and product development teams.
Ideate, create and present content stories that engage, educate and delight the consumer
Ideate and brainstorm product names; confirm and vet all proposed names through legal counsel
Understand the product WHY – what’s in it for her, and communicate in a concise, on-brand way. Fact-find by interviewing product designers and merchandising teams.
Write product positionings and features and benefits and pass to Senior Digital Content Copywriter for web use
Keep PIM up-to-date with any seasonal shifts or changes in messaging.
Work collaboratively with packaging designer to provide all marketing copy for seasonal packaging needs.
Qualifications
Qualifications
REQUIREMENTS:
Experience with Brand Marketing copywriting
Strong writing skills
A sense of humor
Ability to not take oneself too seriously
2+ years in creative writing
Excellent communication skills and collaborative nature
Time management
Highly organized
Self-motivated
Additional Information
All your information will be kept confidential according to EEO guidelines.