At Kofax we help companies Work Like Tomorrow.  It’s about dramatically transforming how they work and serve their customers, using cutting edge technologies like artificial intelligence and robotic process automation.  It’s about making these powerful tools available not only to professional developers, but also the business experts who drive a company’s critical workflows.  If that excites you as much as it does us, we’d love to hear from you. 

Our team-oriented environment is innovative and fast paced. At Kofax, we value our employees, empower them and recognize excellence in performance and impact on the company in many different ways.  You can work from our Irvine, CA headquarters or wherever you happen to be. 

As the Sr. Product Marketing Manager – Services, you will be responsible for positioning Professional Services as an integral part of solutions across the Kofax portfolio, throughout the buyer and customer journey.  You will create messaging that clearly demonstrates the value Professional Services deliver, including expedited time to go-live, accelerated ROI and improved solutions adoption.  You will have the technical skills to understand a wide variety of products and how they are augmented by various services offerings.

Assume primary ownership and accountability for managing the service aspects of the product launch process, positioning, messaging, packaging and promotion of the services portfolio.  Driving services marketing strategies by understanding industry trends, the market, and competitive products and services is critical. 

• Messaging and Positioning – clearly communicate the vision for Professional Services by creating compelling messages that demonstrate the value of combined product and services offerings.
• Customer Advocate – understand customer needs, pain points, and opportunities, and reflect those in internal and external communication
• Campaigns – work with Demand Generation to promote a range of services including consulting, workshops, packaged offerings, training, etc. and measure, analyze, and report campaign conversion performance
• Collateral Creation –presentations, webinars, videos, blogs, etc.
• Sales Enablement – support selling efforts with the latest tools, messaging, and assets

WHILE THE JOB DESCRIPTION DESCRIBES WHAT IS ANTICIPATED AS THE REQUIREMENTS OF THE POSITION, THE JOB REQUIREMENTS ARE SUBJECT TO CHANGE BASED UPON ANY CHANGING NEEDS AND REQUIREMENTS OF THE BUSINESS.

Required Skills

• Relationships – build strong cross-functional relationships with Services, Product Marketing, Product Management, Sales, Field Marketing, Demand Generation
• Program Management – juggle multiple projects, meet deadlines, deliver results
• Continuous Improvement - Proactively identify opportunities for program and process improvements.

Required Experience

• 7-10 years experience in Product Marketing, including responsibility for services marketing.
• Experience working with Professional Services or consulting organizations
• Candidate must be well versed in general marketing principles and practices, including modern marketing platforms (automation, ABM, CRM), and have strong knowledge in business and technology.
• Team player willing to pitch in to assist and support others
• Strong presentation skills and confidence speaking before customers and large audiences
• Minimal travel required

KOFAX, INC. IS AN EQUAL OPPORTUNITY EMPLOYER M/F/D/V

• Relationships – build strong cross-functional relationships with Services, Product Marketing, Product Management, Sales, Field Marketing, Demand Generation
• Program Management – juggle multiple projects, meet deadlines, deliver results
• Continuous Improvement - Proactively identify opportunities for program and process improvements.