Job Description

We are seeking an accomplished and strategic Vice President of Marketing to lead all aspects of enterprise-focused B2B marketing, with direct accountability for Product Marketing, Analyst Relations (AR), branding, communications, integrated programs, advertising, social media, and creative development. This executive will manage a global team to drive impactful marketing programs that support business growth across enterprise segments.

This role is pivotal in shaping our go-to-market strategy and brand narrative to meet the complex needs of enterprise buyers across OEM, VAR, and distribution channels. With a focus on strategic execution, new product introductions, and market opportunity capture, this leader will play a critical role in expanding our enterprise footprint and enabling sales success.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Enterprise B2B Marketing Strategy

• Develop and lead the company’s enterprise-focused marketing strategy, aligned with sales, product, and corporate objectives.
• Own the full marketing lifecycle for enterprise solutions—from market intelligence to demand generation and sales enablement.
• Deepen brand positioning and differentiation in competitive B2B segments.

Product Marketing

• Lead the Product Marketing team to develop positioning, messaging, competitive analysis, and go-to-market strategies for new and existing enterprise solutions.
• Partner with Product Management and Sales to successfully launch products, support complex solution selling, and ensure alignment with customer needs.
• Create compelling content and tools that empower the enterprise sales team and channel partners.

Marcom & Brand

• Define and execute the annual Marcom strategy to support the enterprise product roadmap and brand growth.
• Oversee the creation of digital campaigns, high-impact marketing assets, and targeted thought leadership content.
• Guide branding and design execution to ensure consistency across all touchpoints and reinforce brand equity in enterprise markets.

Advertising & Communications

• Manage an advertising budget to drive awareness and lead generation in targeted B2B markets.
• Own enterprise PR and AR efforts, including contributed articles, executive speaking opportunities, and analyst briefings.
• Drive digital and content strategies that align with the enterprise buyer journey.

Cross-Functional Leadership

• Lead a high-performing team of marketing professionals, including product marketers, project managers, designers, and content creators.
• Collaborate closely with Sales, Product, and Executive teams to align marketing strategies with go-to-market execution.
• Foster a culture of clarity, accountability, trust, and innovation.

Qualifications

Required

• 15+ years of B2B marketing leadership experience, with a strong emphasis on enterprise markets, complex buyer journeys, and high-tech sectors.
• Deep expertise in enterprise product marketing, GTM strategy, and demand generation across OEM, VAR, and distribution ecosystems.
• Demonstrated success managing large budgets ($10M+) and scaling high-impact marketing teams (25+ people).
• Proven ability to translate market insights into actionable strategies that drive pipeline and revenue.
• Excellent leadership, communication, and executive presence, with a track record of building collaborative cross-functional partnerships.
• Strong business acumen and fluency in enterprise sales processes, buying dynamics, and solution positioning.

Preferred Attributes

• MBA or advanced degree in Marketing, Business, or a related field.
• Experience influencing analyst relations, public relations, and investor-facing communications.
• Highly strategic but comfortable operating with a hands-on approach when needed.
• Passion for storytelling, brand-building, and customer engagement in enterprise settings.

Join Us

This is a rare opportunity to play a defining leadership role in shaping the future of a brand that reaches millions of consumers and partners globally. If you are a strategic thinker, expert marketer, and passionate leader ready to drive lasting impact, we want to hear from you.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Know Your Rights: Workplace Discrimination is Illegal” poster. Our pay transparency policy is available here.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience, we anticipate that the application deadline will be (3 months from posting), although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline, we will update this posting with a new anticipated application deadline.

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Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.

• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.

• If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned.

• You will be eligible to be considered for bonuses under either Western Digital’s Short Term Incentive Plan (“STI Plan”) or the Sales Incentive Plan (“SIP”) which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the Western Digital Savings 401(k) Plan.

• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Notice To Candidates: Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests, please report it immediately to Western Digitals Ethics Helpline or email compliance@wdc.com.