Job Description

We are seeking a dynamic and experienced Marketing Program Manager to join our growing team. The ideal candidate will have a proven track record in developing and executing strategic marketing programs that drive business growth. As a Marketing Program Manager, you will play a key role in coordinating demos, trade shows, and identifying product leadership stories. You'll be responsible for shaping the external narrative around demos, fostering creative product leadership, thinking outside the box to showcase our solutions through use case demos, and creating a seamless bridge between technology and marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Coordinate product demos, trade shows, and product leadership stories to showcase our innovative solutions.
• Shape the external narrative around demos to communicate our product's value proposition effectively.
• Foster creative product leadership, thinking outside the box to differentiate our brand in the market.
• Collaborate closely with engineering and product management teams to ensure seamless execution of leadership demos, creation and alignment of narrative, and planning and execution of delivery.
• Develop and execute a comprehensive leadership announcement/demo strategy, including selection of appropriate events, budget management, and logistics planning.
• (if tradeshow) Coordinate booth design, setup, and breakdown, ensuring a strong brand presence and an engaging visitor experience.
• Collaborate with sales and marketing teams to create content and materials, such as brochures, presentations, and promotional items.
• Analyze result performance and ROI, using insights to improve future strategies.

Qualifications

REQUIRED:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Marketing Program Manager or similar role.
• Experience in creating and showcasing use cases.

SKILLS:

• Strong project management skills with the ability to lead cross-functional teams.
• Excellent communication and interpersonal skills.
• Demonstrated success in developing and implementing successful marketing programs.
• Creativity and the ability to think outside the box.
• Technologically savvy with a solid understanding of the latest marketing technologies.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at jobs.accommodations@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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