Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Brand Management

• Lead overall brand alignment and execution across multiple product brands to ensure brand excellence and health, through voice, creative and marketing.
• Elevate our existing brands and come up with forward thinking GTM and ATL approaches to keep brands top-of-mind, innovative and in culture.
• Drive partnership with cross-functional (Product Development, Packaging, Creative, Channel, Purchasing, Digital, Campaign and Communication) and regional affiliates in the development and implementation of cohesive global strategies
• Ensure brand governance through continuity and accuracy, through the proper use of brand guidelines that outline the verbal and visual principles of our brands.
• Successfully manage multiple brand-led initiatives simultaneously while working cross-functionally to deliver on campaign commitments.

Awareness and Campaign Development

• Plan and execute global brand and product campaigns, identifying effective ATL and BTL opportunities for reaching target audiences. Development and execution of content for advertising, promotion, collateral and web programs.
• Oversees media planning, buying and budget stewardship on market-by-market media strategies to ensure support of sales, transaction and brand/ad awareness goals. Continuously evaluates and adjusts as needed.
• Champion consumer understanding through traditional and innovative consumer research, insights and trend data, new brand approaches that can be applied to business needs.
• Identify specific campaign KPIs and make sure necessary campaign reporting is in place to measure the effectiveness and ROI and optimize campaign results.
• Develop strong relationships with internal PR and Social teams, along with agency partners, to maximize consumer exposure and alignment to a singular outbound strategy.

Process Management

• Lead cross-functional management to execute a cohesive, singular consumer market strategy across all touchpoints.
• Manage the health of annual marketing budget, optimizing spend against business goals and objectives. Consistent management of project budgets, negotiated quotes, job numbers, invoices and deliverables.
• Collaborate with agency partners and in-house teams to prioritize and optimize creative projects; Develop new processes and/or work within existing processes to accomplish assigned projects.

Qualifications

REQUIRED: 

• Must have at least 5 years of relevant Brand Marketing experience, preferably within the CPG or Technology category. Global/International brand experience a plus.
• B.S. or B.A. in Marketing, Business Administration or equivalent experience; MBA preferred
• History of demonstrated success with a broad range of marketing knowledge regarding strategic development and consumer understanding to production, including digital, print, video, retail and digital technologies
• Experience managing ATL and holistic marketing campaigns, including TV, Radio, OOH, Digital and Channel.
• Knowledge and understanding of current media trends, both within the CPG and/or Consumer Tech industries
• Experience working with agency partners to develop world class marketing campaigns. Agency experience a plus.
• Domestic and international travel expected

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at staffingsupport@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.