Job Description The Web Content Marketer is a key member of the digital strategy team and contributes to the creation of an engaging website experience by strengthening our content layer. Chartered with establishing content themes focused on creating engaging, customer-centric content on our website, this valued team member owns the execution plan for delivering consumer facing content across an array of channels, ranging from blogs and social media to onsite web content. With the added skills of content writing the Web Content Marketer takes the lead in the outline and editorial process for onsite web content and works cross-functionally to understand customer needs and SEO goals. Strong written and verbal communication skills, a solid understanding of SEO best-practices and experience working with creative and editorial teams are key capabilities that will ensure team success. If you believe the right digital content can build customer loyalty and are passionate about how people use technology to make their lives better, then this might be a great role for you.

Additional Information Responsibilities · Work with Content Strategist, SEO and Analytics teams on establishing content themes · Align with Brand Owners on content themes and goals and KPIs. · Manage content development and executing processes. · Work with Brand teams and SMEs, on crafting web content that connects with consumers. · Source and interview agencies for support in development of content when needed. · Track all internal measurement to ensure results-focused content. · Report to cross-functional teams on plans and customer engagement. · Support content writing and editorial needs through hands-on work when needed.