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Digital Marketing Manager

Western Digital

Digital Marketing Manager

Irvine, CA
Full Time
Paid
  • Responsibilities

    Job Description

    Western Digital® is seeking a SENIOR MARKETER who is passionate about creating awareness for our products and driving sales through search engines. This full-time position is based in San Jose, and reports to our Sr. Manager, Digital Marketing.

    The right candidate for this role is a creative and analytical marketing strategist with experience developing paid search campaigns, and leading paid search, preferably at an enterprise company. The successful candidate for this position will have strong interpersonal skills and an enthusiasm for turning big ideas into action.

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    • Develop a worldwide, holistic search engine marketing (SEM) strategy for Western Digital’s products.
    • Build and help lead the team that executes campaigns within that strategy.
    • Collaborate with internal teams to attract and acquire customers through better paid search, shopping, display, and video advertising.
    • Provide insight to our marcom, product marketing, and brand teams about what creative is needed to attract and acquire more customers through search engines such as Google, Bing, and more.
    • Identify and develop the target audiences, keywords, and placements that are needed to accelerate our eCommerce and channel growth.
    • Ensure that our search engine activities are aligned with our broader digital marketing strategy, across social media, marketplaces, affiliates, and emails.
    • Own the associated budgets for each of our search engines and determine the right investments that are needed to grow the business.
    • Evaluate and advocate for better tools, so that our paid search team can conduct their campaigns at a high level.
    • Develop reporting and speak knowledgeably about key performance indicators (KPIs), such as impressions, clicks, clickthrough rate (CTR), conversions, and return on ad spend (ROAS).
    • Present and share search engine strategy and results with internal teams, such as executives, PR, Marcom, Product Marketing, and eCommerce.
    • Manage our relationships with Google Ads and Microsoft Ads teams.
  • Qualifications

    Qualifications

    REQUIRED:

    • BA/BS in media, journalism, communications, English, business, or related field.
    • Passion for all channels of search engine marketing, including paid search, Shopping, YouTube, and programmatic display platforms (DSPs).
    • Excellent written and verbal communication skills with the ability to communicate across all levels of the company.
    • Comfortable in a fast-paced, ever-changing environment.
    • Familiarity with Adobe Experience Cloud products (AdCloud, Analytics, Audience Manager) and Google Ads.
    • Knowledge of 3rd party services to improve performance.

    Additional Information

    Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

    Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

    Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at staffingsupport@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

    #LI-KS1

  • Industry
    Manufacturing