Job Description

• SUMMARY

The Content Marketing Strategist will grow and expand customer engagement on the Western Digital web properties by leading our content strategy.

OBJECTIVE

Western Digital is extending our customer-first mindset to our digital platform, transforming it from an information only local, to a destination of choice for our customers. To help us on this journey, we are looking to hire an experienced Content Strategist to join our digital strategy team.

JOB DESCRIPTION

The Content Strategist will take the lead in the development and management of the editorial calendar and execution of our web content that supports our growth objectives.

The Content Strategist will have a deep understanding of digital journey, SEO best practices and good storytelling for the web with the ability to activate consistent and compelling content across web properties and our digital channels.

The ideal candidate will work with cross-functional teams: product, creative, campaigns, web development and analytics teams to address content gaps and ensure content is measured and optimized for customer engagement and conversion.

RESPONSIBILITIES

• Manage and build a content strategy for priority products, solutions and industries
• Own an editorial calendar and align with Brand owners, Marcom and SEO on content themes, timelines, goals and KPIs
• Work with creative agencies and subject matter experts on crafting content that connects with our audiences
• Regularly audit and conduct editorial reviews of existing content
• Report results on content performance and ROI back to cross-functional teams and make optimization recommendations

Qualifications

• At least 5 years of web marketing, content strategy or writing experience, preferably in tech industry
• Strong understating of SEO best practices
• Well versed in defining online customer journey, setting appropriate KPIs to track success of content
• Strong project management and organizational skills
• Detail-oriented, with high standards for brand, messaging, quality, and consistency of content.
• Strategic, creative thinker adept at working cross-functionally to achieve goals
• Ability to make timely decisions, anticipate problems and provide creative solutions

 PREFERRED EDUCATION AND EXPERIENCE

• Bachelor’s Degree in related field
• 5 years of online or digital content creation experience

SENIORITY LEVEL

• Mid-Senior level

INDUSTRY

• Technology
• Data storage
• Consumer Tech

EMPLOYMENT TYPE

• Full-time

JOB FUNCTIONS

• Web Content Marketing
• Editorial Content
• Writer
• Creative project management

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Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at staffingsupport@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.