Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The Associate Integrated Marketing Manager will provide marketing, advertising and business operations activities for the brand and product line to achieve financial growth and profit targets.

BRAND AND INTEGRATED MARKETING

Support the Integrated Marketing team which leads overall brand alignment and execution across multiple product brands to ensure brand excellence and health, through voice, creative and marketing.

Collaborate with cross-functional teams (Product Marketing, Marcom, Channel, PR, Social) and regional affiliates in the development and implementation of cohesive global strategies

Represent the voice of the consumer internally with Product Management, Software, and Content teams in the prioritization, design, and development of products and experiences

AWARENESS AND CAMPAIGN DEVELOPMENT

Plan and execute global brand and product campaigns, identifying effective ATL and BTL opportunities for reaching target audiences. Development and execution of content for advertising, promotion, influencer, and web programs.

Oversees media planning, buying and budget stewardship on market-by-market media strategies to ensure support of sales, transaction, and brand/ad awareness goals. Continuously evaluates and adjusts as needed.

Assists with consumer understanding through traditional and innovative consumer research, insights and trend data, new brand approaches that can be applied to business needs.

Identify specific campaign KPIs and make sure necessary campaign reporting is in place to measure the effectiveness and ROI and optimize campaign results.

Develop strong relationships with internal PR and Social teams, and agency partners, to maximize consumer exposure and alignment to a singular outbound strategy.

PROCESS MANAGEMENT

Collaborate with agency partners and Marcom team to prioritize and optimize creative projects; Develop new processes and/or work within existing processes to accomplish assigned projects.

Manage and track marketing investments to ensure optimal return on investment for marketing campaigns and promotional activities. Consistent management of project budgets, negotiated quotes, job numbers, invoices, and deliverables.

Qualifications

REQUIRED:

·       Passion for Gaming and/or Consumer Tech products

·       Must have at least 2-3  years of relevant Brand/Product Marketing experience, preferably within the CPG, Gaming or Technology category.

·       BA/BS degree in business, marketing, or related field

·       Experience managing ATL and holistic marketing campaigns, including ATL, Digital, Influencer and Channel as well as budget management and operational health.

·       Knowledge and understanding of current media trends and consumer behavior, both within the CPG, Gaming and/or Consumer Tech industries

·       Agency management experience a plus.

·       Domestic travel expected

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the "Equal Employment Opportunity is the Law" poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at Careers.Accommodations@WDC.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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