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Director of Consumer Analytics

Kantar

Kantar

Director of Consumer Analytics

Remote
Full Time
Paid
  • Responsibilities

    WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN.TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY...

    JOB DETAILS

    TITLE: Director of Consumer Analytics

    LOCATION: Orlando, Florida (on-site with client)

    Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients UNDERSTAND PEOPLE andI NSPIRE GROWTH.

    The Kantar Analytics Practice (KAP) has made significant investments in the last few years to further expand our capabilities and footprint in emerging analytics disciplines such as Data Engineering, Customer Analytics and Digital & Social Media Analytics. The practice has strong client relationships in data-rich verticals such as Consumer Goods, Beverages, Restaurants, Retail, Insurance, Telecom, Entertainment, Automotive and Hospitality among others. Data Engineering and Data Visualization are key offers under the Data Strategy & Engineering practice. Olympus, our data engineering platform powered by cutting edge AI/ML is key to delivering client solutions. As we strive to offer end-to-end data engineering, analytics and data visualization solutions, we seek a Director with client-facing experience who is looking for the next step in their analytics career journey.

    ROLE OVERVIEW

    As a Director, you will have the following roles & responsibilities:

    CLIENT ENGAGEMENT:

    • Lead communications with our clients to grow all aspects of an engagement

    • Work directly with clients across SVPs, Directors across Strategy, Consumer Insights, Brand, Marketing & Finance Teams based on projects being worked on, act as an extension of client teams

    • Support clients with marketing & consulting frameworks, analytics & data analysis using data from Brand Health, Segmentations, Digital, Social, CSAT, Sales, Finance, other client data available

    • Stay updated on client challenges, competitors and overall industry trends/movement/changes, in order to understand client context and business requirements, to ensure analysis needs are met and in line with client objectives.

    PROJECT & ANALYSIS EXECUTION:

    • Familiarize well on client specific datasets & frameworks, business needs

    • Identify client business problems, requirements and ensure these are converted into appropriate briefs and built into appropriate analytical solutions to generate insights

    • Present solutions to clients through clear and compelling storytelling to help them make business decisions (Analyses range from simple reporting to heavy storytelling; analysis including Competitive strategy, Business Planning, Opportunity identification, Optimizations, to more complex statistical work like Growth decomposition, Driver Analysis, Price Elasticity, Clustering etc.)

    • Improve existing processes and create new ones to ensure smooth, quality project delivery with offshore, and ensure high client satisfaction with best-in-class project delivery

    IDEATION & NBD:

    • Identify and capitalize on opportunities to pitch new ideas and proposals across existing clients and build relationships with new client to grow client base. Partner with Kantar offshore, Pre-Sales & other stakeholders on this effort.

    • Build upon established client relationships and showcase Kantar portfolio of products and services to provide all-inclusive data and analytics solutions to clients. Play a continuous BD role to sense & build opportunities & generate additional projects for Kantar

    TEAM MANAGEMENT:

    • Work with the offshore team to ensure all client deliverables exceed client expectations on scope, speed & quality. Gather & pass client inputs, feedback, perspectives & thinking to the offshore team for overall project improvements

    • Improve existing and create new processes with offshore team to ensure smooth, best-in-class project delivery and high client satisfaction

    ACCOUNT MANAGEMENT:

    • Deliver the agreed Revenue Targets for the account and pre-empt any foreseen challenges and work towards solving them

    • Manage the account health, track revenue, raise invoices & ensure payment follow ups are on time as per Kantar requirements by working with Offshore, Finance & Client teams.

    CAPABILITIES

    To succeed, you will need:

    • Bachelor’s degree in Analytics, Marketing or Business (Masters a plus)

    • 5+ years of experience in Marketing Analysis or Business Analytics

    • Excellent marketing domain knowledge and understanding, particularly in the restaurant, hospitality or retail domains

    • Proficient in Excel, PPT. spss, SQL & R knowledge would be a plus

    • Strong client management skills and prior experience managing client communication and engagements

    • Experience in converting client requirements to briefs & willing to continuously coordinate with offshore teams in India to create easy to understand solutions to address client needs

    • In-depth understanding of Marketing Research and other syndicated datasets

    • Comfort in proposing/presenting to marketing and/or insights audiences

    BENEFITS

    We provide a comprehensive, highly competitive benefits package, including

    • Medical plans with comprehensive, affordable coverage for a range of health services

    • Health Savings Account/FSA

    • Dental, Vision and benefits to cover unique healthcare needs

    • Wellness Program

    • 401k with matching

    • Tuition Reimbursement, Commuter benefits

    • Unlimited PTO

    PRIVACY DISCLOSURE:

    Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

    The salary range for this role in Florida is $108,200 - $180,300. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

    KANTAR REWARDS STATEMENT

    At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

    We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

    We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

    We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

    Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

  • Industry
    Market Research
  • About Us

    Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets. We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.