JOB DESCRIPTION

At Marketcast, we believe in the power of fandom. Whether you’re a gaming company creating your next must-play game, a studio developing the next blockbuster, a streamer changing the game, or a beverage brand seeking to disrupt the grocery aisle, we deliver data-driven research and insights to move the needle.

 As a truly full-service agency – research, insights, tracking, social, data science, and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time.  

We’re looking for someone who can:

• Master the primary drivers of advertising performance, including (but not limited to) creative quality, media strategy, programming, and competitive activity
• Manage a demanding workload of client research projects and ad hoc requests to ensure timely, high-quality delivery
• Work with cross-functional teams to ensure the quality of surveys and data
• Interpret advertising effectiveness metrics to create and clearly articulate action-oriented insights and recommendations, then presenting results to key client stakeholders
• Review projects from direct report(s) to ensure accuracy and providing mentorship for professional development
• Support PMI sales teams with proposal development as needed
• Achieve proficiency with our advertising research product suite and applications; promoting shared learning opportunities as relevant

It’ll be helpful if you have/can:

• A Bachelor’s Degree
• Minimum 5 years of prior market research experience, particularly within advertising and media
• Advanced skills in Excel and PowerPoint
• Strong analytic, writing, and presentation skills, comfortable working with large data sets
• Experience communicating with and presenting to clients
• When in-person meetings resume (TBD) this individual will be expected to travel and present at client offices. Ample notice will be provided prior to any travel
• Ability to conduct and lead story-driven analysis
• Experience in client-facing roles and a comfort level with presenting to groups

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small-batch whiskeys.  At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science, and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Values:

Curiosity Makes Us Tick

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more. 

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

MarketCast research, analytics, and data science fuels fandom for the most successful studios, entertainment platforms, sports organizations, and lifestyle brands on the planet. Our unique mix of research analytics is combined with big data science to provide clients with powerful insights to inform their biggest business decisions. Today, MarketCast counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services, lifestyle brands, tech platforms, and sports leagues and teams.