•Generating awareness of leading mobile app•Encouraging continued usage & adoption of app into group communication habits through a series of on-campus tactics & micro-tactics •Leveraging social media to help build awareness and engagement •Providing required documentation of each activity

Youth Marketing Connection (YMC) is a strategic marketing resource that connects brands with 15 to 25 year olds. Since 1999, we’ve partnered with both agencies and brands in a variety of industries to develop and implement promotional marketing programs that deliver results. Along the way, we created an extensive network of campus influencers with whom we engage to carry out our programming.