The VP, Experience & Content Strategy is a leader who sees the big picture and works to ensure a consistent, innovative approach to client objectives, driven by consumer insights. In this role you understanding that every consumer touchpoint is part of a larger consumer experience catered to the target audience and the platform including social.
EXPERIENCE & CONTENT STRATEGY:
- Be a thought leader, leading accounts and participating in new business
- Lead the Experience & Content teams across a multitude of consumer touchpoints, from traditional, to digital, social, e-mail, loyalty programs, experiential, and more
- Translate consumer insights into an actionable market approach, building effective presentations seamlessly in collaboration with other departments
- Refine and lead consumer experience journey mapping, partnering with Research and Brand Strategy teams, to identify the right moments for brands to connect with the right content
- Collaborate closely with media planning and creative teams to drive innovation and out-of-the-box thinking
- Think like consumers to help define the experiences which best align to client objectives to inspire creative work
LEADERSHIP:
- Oversee content & experience strategy team deliverables such as: social reporting & research, content briefs & calendars, and experience strategy plans
- Provide thought leadership POVs, case studies/blogs to further advocate and grow experience strategy thinking
- Continue optimizing and innovating processes across content & experience deliverables through team empowerment
- Inspire team by sharing their mastery of current technologies while learning up-and-coming technologies and content outlets
- Lead by example, continue to foster team culture with constructive feedback, trainings, and team building activities
Required Skills
REQUIREMENTS
- Bachelor’s Degree in Advertising, Marketing, or another related field.
- +10 years’ experience in Connections Planning, Integrated Marketing or Digital Strategist, with a strong emphasis on Social, Content, or Digital Media
- Understanding of media principles, including paid social and e-comm
- Previous managerial experience, comfortable and confident leading a team and navigating across groups.
- Be passionately in tune with latest consumer behaviors, social media trends, new media developments, e-comm habits, and forecasting new opportunities.
- Experience in formulating and driving the vision for 360 strategic initiatives.
- Exceptional at building decks and presenting programs for clients and new business opportunities
- Strong verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
- Passion for brainstorming and thinking outside the box
- Strong business ethics; be a reliable problem-solver
Required Experience