Objective:
The Broadcast Traffic Coordinator supports traffic department operations by executing established workflows, coordinating production materials, and facilitating the timely distribution of broadcast materials to television and radio stations.
Administrative:
- Support Traffic team members and agency partners in the execution of daily traffic operations and assigned projects.
- Identify, recommend, and implement process improvements that enhance efficiency, accuracy, and communication.
- Exercise logical judgment and problem-solving skills to resolve issues and conflicts with minimal supervision.
- Provide support and subject matter expertise regarding traffic inquiries, estimating, station discrepancies, and departmental workflows.
- Adapt to changing priorities while ensuring timely completion of department deliverables.
Production:
- Process and monitor production scripts, ensuring accuracy and timely progression through the production workflow.
- Act as a liaison between StudioZ, agency departments, and station partners.
- Coordinate timely commercial approvals and broadcast material deliveries while supporting the resolution of production-related issues.
Traffic:
- Collaborate with internal departments, media teams, and station partners to develop and execute traffic instructions.
- Review upcoming media buys and campaign schedules to ensure traffic readiness and timely material deployment.
- Create and process distribution orders through approved vendors
- Coordinate the delivery of broadcast materials, including Co-Op scripts, storyboards, work-in-progress (WIP) assets, and final clearance documentation, ensuring all deadlines are met.
- Maintain accurate Traffic and Production records, confirmations, delivery status, and other required documentation within agency systems.
- Support client, agency, and departmental traffic initiatives by troubleshooting issues, resolving discrepancies, and assisting with workflow execution as needed.
Team Responsibilities
- Effectively interact with agency personnel, station partners, and external vendors to support traffic operations.
- Assist team members in completing departmental tasks and meeting established deadlines.
- Process dub requests and coordinate related material deliveries as required.
- Monitor, review, and respond to station emails and traffic-related inquiries in a timely manner.
- Maintain and update station contact information for traffic schedules, material distribution, and Co-Op deliveries.
- Review, investigate, and respond to traffic and media discrepancies.
- Escalate unresolved or significant media discrepancies to the Traffic Supervisor for review and resolution.
- Support traffic scheduling, distribution, and material delivery activities as needed to meet client and agency requirements.
Requirements
- Ad agency and broadcast experience are a plus
- Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience
- Must be able to work onsite and full-time in our Fort Lauderdale, FL office
- Demonstrate strong organizational, time management, and prioritization skills in a fast-paced environment.
- Adapt effectively to changing priorities, deadlines, and business needs while managing multiple tasks simultaneously.
- Exhibit a positive, cooperative, and professional attitude when working with team members, agency personnel, clients, and vendors.
- Be flexible to work additional hours, including early mornings or evenings, as needed to support client and agency deadlines.
- Possess the ability to learn new systems, processes, and workflows quickly and effectively.
- Become proficient in agency systems and software, including but not limited to: Workfront (Project Management). D365 (Financial Management). DDS (Media Buys). Prisma (Traffic Management). Extreme Reach & Yangaroo, Comcast (distribution vendor). MediaVu & ThinkTv (network clearance). Microsoft Office Suite
- Perform additional duties and responsibilities as assigned and adapt to unexpected tasks as business needs arise.
Required Skills
Required Experience