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Lamar Advertising Company

Lamar Advertising Company

Intern - Marketing

Baton Rouge, LA
Internship
Paid
  • Responsibilities

    Are you a student or recent grad interested in Marketing? If so, Lamar's Corporate office in Baton Rouge, LA has a great opportunity for you! The purpose of this Marketing Intern is to assist with Lamar’s social media account management and content strategy, email marketing, public relations, and reporting. This is a paid, part-time position at $15 / hr for 30-39 hours a week.

    AT LAMAR'S CORPORATE HEADQUARTERS, YOU CAN ENJOY:

    • Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks

    • A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio!

    WHAT WE ARE LOOKING FOR IN YOU:

    • Microsoft Office and Google Suite proficiency

    • Basic knowledge of social media application tools

    • Excellent writing and communication skills

    • Excellent time management skills

    • Strong organizational skills

    • Strong analytical skills

    • Ability to multitask

    EDUCATION AND EXPERIENCE:

    • Currently pursuing a BS in Marketing or Advertising preferred

    • Previous experience in the Marketing realm required

    A DAY IN THE LIFE:

    • Monitors social interaction on the Lamar accounts and responds to comments accordingly

    • Manages social media inboxes

    • Works with Marketing team to brainstorm and develop relevant content that will help increase social interaction, promote brand identity and drive traffic to the corporate and local websites

    • Updates social media content/posting calendar

    • Updates social media spot on Highspot

    • Posts approved content to Lamar’s corporate social media accounts

    • Stays up to date on social media trends

    • Compiles metrics for monthly marketing reports

    • Manages PSA Partner of the Year program

    • Keeps local/national PR media lists up to date

    • Tracks press mentions

    • Assists with email marketing campaigns and reports

    • Assists with other marketing projects (marketing and PR campaigns, website updates, etc.) as needed

    PHYSICAL DEMANDS AND WORK ENVIRONMENT

    • The primary work environment for this position is an office.

    • The physical demands for this position include light lifting, reaching, seeing (with a focus on reading, color distinction, and acuity), sitting more than 50% of the time, standing, talking, turning, and walking.

    WHO WE ARE:

    Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

    We provide ad space through:

    • Billboards

    • Interstate logos

    • Handpainted murals

    • Transportation and airports

    • The largest network of digital billboards in the United States

    We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

    We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

    Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

    Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

    California Resident Disclaimer: California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

  • Industry
    Marketing and Advertising
  • About Us

    With 120 years in business, take pride in our long-standing mission and values: A century of family values: We seek to preserve the same family values upon which our company was founded to ensure that Lamar employees and shareholders prosper for another 120 years.

    Always improving: As our business grows, our employees grow along with it. We offer continued development opportunities and internal networks for professional growth. We hope that no matter where you end up, you discover you're a better version of yourself than before your time with Lamar.

    Putting people first: Our roots are built on strong relationships. From local team building to corporate-sponsored on-site events, we encourage creating spaces to build deeper relationships with our colleagues and the customers we serve.

    Integrity at our core: We continuously use employee feedback to shape the future of how employees experience work at Lamar. Feedback and action plans are shared with employees at all levels and locations.

    Serving our local communities: While Lamar gives back through nationwide campaigns, many of our local offices have established traditions to volunteer with local organizations that work to better the lives of community members. We aim to leave all communities in which we operate better than we found them!

    Where you belong: We are committed to maintaining a workplace that is representative of our creative nature and the communities we serve. Here, you can be heard, contribute meaningfully, and show up how you want to be seen at work.

    What you can look forward to on the Lamar team:

    120 hours of PTO

    12 paid company holidays

    Medical, dental, vision insurance, and more!

    Family planning benefits

    401k (pre-tax and Roth) with matching

    Wellness program with cash rewards

    Employee Stock Purchase Program

    Short and long-term disability coverage