OVERALL OBJECTIVE 

The Research Planning Coordinator’s role is to conduct and analyze primary research to determine the attitudes and interests of consumers to help inform business decisions and produce effective advertising. Acting as the voice of the consumer within an agency, the strategy department uses research data to identify target audiences and optimum methods of communication. They combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems.

RESPONSIBILITIES                   

Serves as the primary day-to-day contact with Nissan North America’s Marketing Intelligence department

Execute qualitative & quantitative consumer research utilizing one or more of the following methods, among others:

• Focus groups (via online or in-person)
• Online panel-based surveys
• Onsite experiential activation surveys
• Third-party media partner studies

Research pre/post creative effectiveness, brand lift, in-market cross-media exposure

Individual research project tasks:

• Aligning study objectives to camapgin goals, advising on recruiting/screening, indeitifying appropriate methodology, reviewing questionnaires, reviewing results

Works externally & internally across Nissan United partner agencies to develop measurement plans & necessary POVs to generate learnings & best practices for future campaign optimization. Integrates learnings into campaign briefs.

Conducts competitive research (qualitative and quantitative) and trend analysis

Organizes & monitors research testing plans alongside client, pursuiant to client’s scope/budget

Partners with Account/Business Lead Teams to develop necessary stimuli for research purposes

Advanced use of Keynote, Excel, PowerPoint

Additional support for senior management as needed

Required Skills

REQUIREMENTS

• Bachelor's degree in marketing, anthropology, sociology, psychology, communications, English, journalism, or other social science; supplemented with a strong interest in research and study design
• 1-2 years of experience or equivalent agency experience preferred.
• Energetic, creative, client facing, and possesses extreme attention to detail
• Automotive category experience a huge plus
• Must be able to travel as necessary
• Must be able to cover all costs associated with travel, to be reimbursed by the company in accordance with the company expense reimbursement policy

The responsibilities are many, various, and not limited to those written in this document.

Required Experience

REQUIREMENTS

• Bachelor's degree in marketing, anthropology, sociology, psychology, communications, English, journalism, or other social science; supplemented with a strong interest in research and study design
• 1-2 years of experience or equivalent agency experience preferred.
• Energetic, creative, client facing, and possesses extreme attention to detail
• Automotive category experience a huge plus
• Must be able to travel as necessary
• Must be able to cover all costs associated with travel, to be reimbursed by the company in accordance with the company expense reimbursement policy

The responsibilities are many, various, and not limited to those written in this document.