OVERALL OBJECTIVE

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.The Junior Account Executive is selected and placed into the position by the appropriate Account Director of the Retail Division. This position works under general supervision with the Account Director providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures.  Work is reviewed by supervisor for soundness of overall accuracy and adequacy.  Develops solutions to moderately complex problems.  Approval necessary when deviating from standard and routine practices or procedures.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

GENERAL RESPONSIBILITIES

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.

• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.

• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.

• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis

• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans

• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client

• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.

• Train and provide accurate direction to Account Coordinators

• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables

• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications

• Writes and proofs all Client facing documents published by the Agency

• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way

• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders

• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.

• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment

• Miscellaneous projects, as assigned

Project Management

• Collaborates with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders

• Manage internal and external status documents to track project process

• Troubleshoots tight deadlines and holds others accountable for deliverables

• Assists in planning broadcast and social content shoots with producers, creative and studio teams

• Communicates progress and challenges in a timely and succinct way

• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner

• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.

• Ensures all creative has passed through proper approval and legal channels prior to implementation

• Creates and maintains project budgets and billing documents

Integrated Campaign Development

• Provides ongoing reporting of results, implications and recommended action steps, consults with channel managers to glean key insights.
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Provides accurate direction to planning and buying groups regarding changes in plans per Client direction and approval of Agency proposals/recommendations
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Director of top level status of Client deliverable and key initiatives
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams

Required Skills

REQUIREMENTS

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.

• Exposure to Agency & Account Services highly preferred.

• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.

• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.

• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk

• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels

• Excellent organizational and time management skills

• Positive outlook and good interpersonal skills

• A “DO IT NOW” mentality

• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.

• A strong sense of urgency and commitment to get the job done quickly and with high quality

• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

The responsibilities are many, various, and not limited to those written in this document.

Required Experience

REQUIREMENTS

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.

• Exposure to Agency & Account Services highly preferred.

• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.

• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.

• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk

• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels

• Excellent organizational and time management skills

• Positive outlook and good interpersonal skills

• A “DO IT NOW” mentality

• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.

• A strong sense of urgency and commitment to get the job done quickly and with high quality

• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

The responsibilities are many, various, and not limited to those written in this document.