OVERALL OBJECTIVE:
The SVP, Strategic Marketing Intelligence will manage the analytics and strategy development for a cross section of client retailers. In this role he/she is ultimately responsible for finding ways to monitor and grow the Agency’s and Client’s business through the systematic and continual support and guidance of the Client’s marketing and advertising strategies. The key responsibilities of this position are to collaborate with the agency executive team and client leadership team to establish key business strategies, design learning/test plans, establish and report on key performance metrics, all with the goal of maintaining healthy growth of our clients.
The SVP, Strategic Marketing Intelligence must provide business leadership to help guide sound business decisions. This leader must develop client objectives through benchmarking principles, market/economic analysis and key performance metrics to assure clients achieve and exceed required results.
GENERAL DUTIES:
- Drive insights on client businesses through in-depth analysis of client and third-party data.
- Conceive and implement a strategic consumer understanding program to address knowledge gaps and achieve a deep understanding of consumer behaviors and attitudes.
- Analyze and interpret marketing initiative performance through the analysis of A/B testing and key performance metrics.
- Be a thought-leader bringing an outside-in perspectives to identify trends and bring to life future opportunities that can spur business growth.
- Establish key business and customer metrics and create an action-oriented dynamic, real-time dashboard platform.
- Consistently integrate cutting edge research & analytical techniques and provide actionable customer insight and recommendations.
- Counsel with senior level Client(s) and Agency leadership on marketing strategies and directions.
- Direct/coach Agency teams on the development of business success metrics, performance analytics techniques and the drivers of retail.
- Create atmosphere that demands a business-building approach to Client’s business.
- Conduct strategic review/input sessions with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine insights needs.
- Manage relationships with Client insights team members to maximize flow of data and insights to the agency
- Bring prior experience in the areas of analytics & business intelligence (BI).
Required Skills
REQUIREMENTS
- Bachelor's degree in Economics, Finance, Engineering or Marketing.
- Strong data management skills including Excel, SQL, R, SAS or other Statistical Packages.
- 10+ years’ experience as a Marketing or Business Analyst, retail preferred.
- Experience with segmentation, financial modeling techniques, and complex test design.
- Entrepreneurial nature
- Ability to coach, counsel, lead, and inspire both the client and the internal staff members assigned to the client team
- Very strong big data management skills
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Excellent communication skills, both written and verbal, with people at all levels of an organization
The responsibilities are many, various, and not limited to those written in this document
Required Experience