• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, etc.).
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on ROI.
• Writing various types of articles on a wide range of topics for our blog.
• Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.
• Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
• Collaborate with Purple Cow CEO, designers, external influencers and industry experts to produce relevant content that meets the needs of our audience.

• Strong writing skills
• Passion for social media
• Excellent communication skills
• Ability to learn new concepts quickly

Purple Cow is a marketing agency that is passionate about helping businesses tell their story in a way that helps them stand out from the herd.