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National Sales Campaign Specialist

Learn more about Lamar Advertising Company
Lamar Advertising Company

Lamar Advertising Company

National Sales Campaign Specialist

Baton Rouge, LA
Full Time
Paid
  • Responsibilities

    Lamar's Corporate office is now hiring a new National Sales team member to help bring innovative advertising to life across the company! The National Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. You will manage the execution of dynamic digital campaigns, ensure scheduling and campaign compliance, and uphold digital scheduling best practices. You will also as a liaison between the National Sales team; national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

    What you can expect from us:

    • A Monday-Friday, 8:00 am-5:00 pm hybrid work schedule
    • A comprehensive 4-week training program
    • An hourly rate of $20.75 - $23 / hour , dependent on relevant experience and qualifications
    • 120 hours of paid time off (PTO) that increases with tenure
    • 12 paid company holidays including Presidents Day and Juneteenth
    • Ongoing professional development and internal leadership programs to maximize your career potential
    • Multiple medical plan options
    • Dental and vision insurance
    • 401K plan with company contributions for participation
    • Paid parental leave
    • Wellness program incentives such as medical plan premium holidays and HSA contributions
    • Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks
    • A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio!

    What we are looking for in YOU:

    • Strong written (Email) and verbal communication skills
    • Strong discernment and predictive problem-solving skills
    • High sense of urgency
    • Highly organized with a systematic approach to detail-oriented work
    • Works well under deadlines and pressure
    • Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff as well as customers and their production companies
    • Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
    • Ability to work independently and act on own initiative
    • Ability to learn and implement new computer applications quickly and effectively
    • Strong mediation skills
    • Critical and analytical thinking skills
    • Ability to prioritize tasks
    • Basic understanding of IT language and technical requirements
    • Customer-focused
    • Team player attitude

    Education and experience:

    • High school diploma or equivalent required
    • BA/BS Degree in a related field such as Business, Marketing, or Communications preferred
    • Previous work experience in media preferred
    • 3-5 years of related work experience is required
    • Or other equivalent combination of education and experience

    A Day in the Life as a National Campaign Specialist at Lamar Advertising:

    You will:

    • Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
    • Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution.
    • Audit posting instructions and creative file images from the customer for accuracy; resolves creative file issues accordingly; directly with customer or customer’s design agency
    • Distribute posting instructions and creative images to local sales offices for national campaigns
    • Track production materials, maintain tracking logs and digital schedule organization best practices for each campaign
    • Execute high volume of digital scheduling on a daily basis
    • Compile and distribute status update reports for customers on a daily basis
    • Troubleshoot and help solve production-related issues with external and internal customers and partners to ensure an on time posting of national campaigns
    • Identifies digital technical issues resulting in delivery compromise like board outages and determines technical, local market and client implications; takes action accordingly
    • Anticipate problems, and communicate with customers, national Account Executives, Account Managers and local Lamar offices
    • Responsible for managing digital make goods or service solutions for Lamar technical failures. Helps Sellers and customers with service solutions on preventable delivery failures as needed.
    • Responsible for iSpot order management from beginning to end:
    • Manage client expectations and establishes delivery deadlines
    • Obtains assets directly from sellers, clients or client’s design agency
    • Works directly with iSpot team on order; mediates issues
    • Manage scheduling and quality assurance; trouble shoots accordingly
    • Deliver proof of execution.
    • Answers to clients on sellers behalf should delivery failure occur
    • Know the proof of performance requirements for each national account under their responsibility
    • Audit incoming proof of performance information for completion and accuracy
    • Manage all aspects of both simple and complex proof of performance projects
    • Communicate effectively with all stakeholders for a project or task
    • Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)
    • Other tasks and responsibilities as assigned

    Physical Demands and Work Environment:

    • The primary work environment is an office.
    • The specific physical demands/requirements of the job include: lifting less than 25% of the time,
    • reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
    • The typical percentage of time spent traveling and spending nights away from home is less than 10%.
    • On call shifts may be required.

    Who we are:

    Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

    We provide ad space through:

    • Billboards
    • Interstate logos
    • Handpainted murals
    • Transportation and airports
    • The largest network of digital billboards in the United States

    We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

    We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

    Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

    Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

    California Resident Disclaimer: California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

  • Industry
    Marketing and Advertising
  • About Us

    With 120 years in business, take pride in our long-standing mission and values: A century of family values: We seek to preserve the same family values upon which our company was founded to ensure that Lamar employees and shareholders prosper for another 120 years.

    Always improving: As our business grows, our employees grow along with it. We offer continued development opportunities and internal networks for professional growth. We hope that no matter where you end up, you discover you're a better version of yourself than before your time with Lamar.

    Putting people first: Our roots are built on strong relationships. From local team building to corporate-sponsored on-site events, we encourage creating spaces to build deeper relationships with our colleagues and the customers we serve.

    Integrity at our core: We continuously use employee feedback to shape the future of how employees experience work at Lamar. Feedback and action plans are shared with employees at all levels and locations.

    Serving our local communities: While Lamar gives back through nationwide campaigns, many of our local offices have established traditions to volunteer with local organizations that work to better the lives of community members. We aim to leave all communities in which we operate better than we found them!

    Where you belong: We are committed to maintaining a workplace that is representative of our creative nature and the communities we serve. Here, you can be heard, contribute meaningfully, and show up how you want to be seen at work.

    What you can look forward to on the Lamar team:

    120 hours of PTO

    12 paid company holidays

    Medical, dental, vision insurance, and more!

    Family planning benefits

    401k (pre-tax and Roth) with matching

    Wellness program with cash rewards

    Employee Stock Purchase Program

    Short and long-term disability coverage