The Senior Media Planner delivers Media Plans, Point-of-Views (POVs), and related media analysis. The Senior Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.
Responsibilities
- Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional/digital media campaigns, including;
- Organize, implement and control the day-to-day media planning development process including coordination among assistants.
- Plan media campaign strategy in tandem with interactive media team
- Utilize media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
- Work as part of a media planning and buying group, applying media solutions to overall client objectives
- Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
- As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
- Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
- Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
- Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
- Issue insertion orders from BAP for all print/OOH/internet planned for each market
- Coordinate with the Buying and Account Service teams
- Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
- Manage invoice approval and billing
Required Skills
Qualifications
- Bachelors Degree in Business, Marketing, Advertising, Communications or related field
- 3-5+ years media planning experience as a Junior or Mid-level Planner
- Proficient in Microsoft Excel
- Demonstrated presentation and writing skills
- Experience negotiating with and managing print vendors
- Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
- Experience in working with retail clients is highly desirable
- Understanding of interactive advertising preferred but not required
- Full service agency experience preferred, but not required
Required Experience