Job Description

Job Title

Media Planner & Analyst

Department

Media Planning and Buying

Employment Type

Full-Time

Minimum Experience

Experienced

Salary

$55K-65K

NO CALLS PLEASE

DUE TO COVID-19, THIS IS A REMOTE OPPORTUNITY UNTIL OUR OFFICES REOPEN, SOME TIME IN 2021. 

PETROL, a leading full-service advertising agency specializing in progressive marketing for some of the biggest brands in tech, sports, and video gaming—among many more—is seeking a full-time Media Planner. With dedicated departments for print services, motion graphics, AV, social media, interactive/digital, as well as media planning & buying, we regularly develop fully integrated global marketing campaigns for some major brands across genres.

We are looking for a new member of our in-house media team. In this position, you would be responsible for the development and implementation for both national and local media campaigns.

RESPONSIBILITIES

Media Planning (approximately 50% of duties)

• Work closely with media team members (Directors, Supervisor, Sr. Planners, Analyst)
• Touch on all aspects of digital and traditional media campaigns from setup to execution to post campaign.
• Assist in comprehensive media strategy development to meet clients marketing objectives.
• Assemble media consideration set and make recommendations on how to best allocate agency advertising budgets; utilizing media research tools, internal resources and industry/market knowledge.
• Develop and RFP's for media publishers; gather and analyze proposals to determine media selections, negotiate rates & positioning as required.
• Develop final media plan recommendation and assist the Account team in presenting the recommendation to the client.
• Provide supporting research for recommended media strategies and plans.
• Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
• Assist with account reconciliation

Data Reporting (approximately 50% of duties)

• Compile and analyze performance reports for online media campaigns on a regular basis.
• Review and communicate campaign performance regularly, helping to issue written and graphic reports and verbal updates to client and team.
• Assist with tagging and  optimization of multiple campaigns through in-depth retrieval, evaluation and analysis of client results, making strategic recommendations for improvements.
• Collaborate with clients and internal team to understand client objectives and measurements for success.
• Work towards improving the level of sophistication, accuracy, validity and creativity of clients' digital measurement strategies.
• Read graphs and charts, along with the ability to analyze large sheets of data.
• Identify trends in data and provide insights for the planning team.
• Apply tools for statistical analysis and modeling.
• Use standard office tools (spreadsheets and presentation software) as well as advanced reporting and visualization software (Datorama) to create clear and compelling graphs and data maps.
• Extract and move data as needed among ad servers, online analytics tools, and self-developed databases, including the use of automated API calls.
• Understand measurement and tracking methods to achieve campaign KPIs including pixel implementation or an understanding of, across Google suite and services.
• Understand performance metrics for advertising and landing pages and how they relate to campaign and client objectives.

QUALIFICATIONS

• Should have both traditional and digital planning experience
• Should have agency experience with 2-3 years of media planning/buying experience
• Bachelor's Degree or higher plus Advance computer knowledge (Excel, PowerPoint)
• Fully knowledgeable with third party ad services including GCM and Google Analytics
• Working knowledge of Video Game space and marketing is a plus
• Problem solver with the ability to develop creative solutions
• Excellent communication skills
• Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests
• Strong organizational and project management skills with the ability to work both independently and as part of a team on multiple projects.
• Strong interpersonal, written, and oral communication skills.
• Strong attention to detail.
• Sense of urgency in responding promptly to client and internal requests.
• Strong interest in learning about digital media and advancing knowledge in data analysis.

All final candidates must complete and pass a background check, including a Motor Vehicles Report.

While performing the duties of this job, you'll be frequently sitting at and using a computer and phone. You might occasionally need to stand, walk, reach, and lift up to 10 pounds. We'll make reasonable accommodations for associates with disabilities to help them succeed in performing this job's essential functions.

Petrol Advertising, Inc. is an Equal Opportunity Employer. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, color, religion, sex, national origin, age, disability or genetics.

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