The Red Bull Wings Team is a fun-loving, entrepreneurial, charming and dynamic group at the heart of Red Bull's marketing strategy, operating all year long. Our goal is to drive product trial, win new users, and introduce existing users to new consumption occasions. We make sure that every consumer we sample gets a special interaction, showing them how much Red Bull cares. Wings Team Members are the face of the Red Bull brand.

BE PRODUCT & BRAND EXPERTS

• Become a credible Product and Brand expert: deliver a benefits message and leaflet with every consumer interaction

• Be knowledgeable and comfortable overcoming objections with the consumer and answer questions

• Understand the mental and physical benefits of the product and personalize them for the consumers

• Develop and maintain a working knowledge of Red Bull properties and athletes

• Be able to identify future Wiiings Team Members while out in the field and exchange contact information for hiring manager

• Must be willing to learn and take part in all aspects of the Red Bull business (such as marketing & sales)

• Proactively provide ideas, contacts and suggestions for sampling on an ongoing basis

• Contributes quality mission plans on a weekly basis

• Willing to take ownership of key sampling campaigns and work with hiring manager to ensure successful execution

• Occasionally work with distributor to open new accounts & host sales drives

• Occasionally work with on and off premise managers to drive sales in local accounts

• Develop relationship & assist counterparts in the SBM program with marketing, planning, & event executions

BE EXPERTS AT ENGAGING CONSUMERS

• Be the sparkling personality that captivates their audience at all times

• Be a social chameleon: approach a variety of strangers and interact in a natural conversation with the goal of developing brand loyalty with the consumer

• Be an active listener to ensure the consumer is driving the conversation -Acts as a Red Bull Ambassador at all times: may be asked to share Red Bull event info/links/video clips on their personal social networking pages/websites

• Must be able to collaborate effectively with sampling partner

• Develop a rapport with consumers in a short time through natural dialogue

• Identify future mission opportunities while speaking with consumers and share relevant information with hiring manager

• Build and maintain professional relationships with key contacts that will be helpful in developing sampling opportunities

• Share mission success with hiring manager through candid pictures captured in field of consumers enjoying the product

TEAMS

• Educate consumers by providing samples in accordance with the Red Bull sampling strategy, Wings Team Member Pledge and Red Bull Company Values

• Attends Red Bull and 3rd party events

• Provides support for sales function as and when required

ACTIVITIES AND TOOLS

• Executes strategies built around consumer needs in the market in order to grow specific consumption opportunities

• Executes successful models and international best practices

• Executes sampling projects and uses tools required to deliver the functional message to consumers

• Proper handling of sampling tools (including minis) to maintain brand image

SYSTEMS & ADMINISTRATION

• Provides feedback and sampling reports to the Field Marketing Specialist

• Attends staff meetings, evaluations and training sessions

KNOWLEDGE AND EXPERIENCE

• Has extensive knowledge of the product and its ingredients to deal with consumer issues to ensure the consumer fully understands the product

• Understands needs of the consumer

YOUR EXPERIENCE INCLUDES: (proven performance in)

• Product knowledge

• Understanding of Red Bull culture

• Communication/Presentation skills

• Initiative & Organizational skills

PHYSICAL APPEARANCE

 Attractive, natural appearance

 Maintain physically fit physique

 Well groomed hair and nails

 No chipped finger or toe polish

 Clean natural styled hair, no distracting colors

 Natural make-up, no distracting colors

 No tattoos, piercings, or staples in earlobes, on face or any other visible body part while wearing the Red Bull logo

CLOTHING  A premium appearance that incorporates the RB logo along with employee’s own subtle style

 No ripped, torn or frayed jeans, jeans skirts or any other clothing item unless it is a premium, designed look

 Must wear non-branded attire for all sampling missions – outdoor, indoor, etc.

 Must wear one branded shirt and use sampling bag for product while on sampling mission

 Must always have RB Logo visible while on a Sampling Mission

 If employee chooses to wear a hat during a mission it must be a sampling approved hat with the logo

 Appropriate shoes, which are suitable to the sampling mission, must be worn at all times

 Red Bull logo is to be worn only during sampling missions; wearing the logo off mission is strictly forbidden

CONDUCT

 Maintain charming and lighthearted attitude during entire duration of sampling mission

 Maintains high level of energy during entire duration of sampling mission

 Embodies the brand values during every sampling mission

 Must be polite, courteous, and treat all consumers respectfully regardless of the situation

 Must comply with local, state, and federal law

 Outside of breaks must refrain from eating, smoking, and chewing gum during missions

 During mobility missions, must adhere to all safety guidelines and if necessary wear appropriate safety gear as provided by hiring manager(s)

 Must treat the company vehicle with care whether on or off the road; must maintain the upkeep and premium appearance inside and outside of the Mini Coopers

Must Have... -Valid drivers license -Dependable means of transportation

Dependable. Excellent Communicator. Charismatic. Mature. Flexible. Outgoing. Team Oriented.

In 1987, Red Bull not only launched a completely new product, it created a whole new product category — energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.