Working with the Planning Director in the creation of compelling strategies for both existing clients and new business initiatives.
- Synthesize consumer, brand and industry intelligence to support and inform strategic narratives
- Interrogate multiple qualitative and quantitative data sources, including proprietary data, research tools, and observational desk research.
- Participate in the construction of strategic planning content, including the design and visualization of ‘strategic stories’.
- Devise and analyze campaign performance metrics/KPI’s.
- Support the crafting of internal creative briefs