Digital Media Supervisor

Zimmerman Advertising

Digital Media Supervisor

Fort Lauderdale, FL
Paid
  • Responsibilities

    OVERALL OBJECTIVE

    The Digital Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital media strategies for each campaign. The Digital Media Planning Supervisor will also work with media vendors and negotiate rates. The Digital Media Planning Supervisor is selected and placed into the position by the Media Director. This position works under General Direction, providing overview of end result; work is completed unsupervised. Incumbent uses independent judgment and discretion to accomplish tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.

    RESPONSIBILITIES

    Perform online media planning for digital clients

    Pre campaign research and audience measurement reports

    Create and send out RFP’s to Publishers

    Organize and negotiate proposed elements from publishers

    Gather and prepare all insertion orders for client campaigns

    Prepare media plans and presentations for clients

    Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives

    Implement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA, Keyword Listings, etc

    Participate in weekly media meetings with clients and providing insight into weekly online media results

    Maintain and grow relationships with interactive media advertising representatives

    Work with the Digital Traffic Team and other members of the digital team.

    Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including:

    • Organizing creative specifications for media placements
    • Ensuring all advertising is sent to the correct publisher
    • Monitoring creative units to make sure they are running correctly
    • Troubleshoot ad delivery and ad performance

    Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.

    Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary

    Review and process digital media invoices

    Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate

    Maintain knowledge of current online media trends and provides training to internal employees when necessary

    Required Skills

    QUALIFICATIONS

    • Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
    • Excellent presentation, negotiation, and communication skills
    • A minimum of 5 years of online media planning and buying experience in an interactive agency
    • A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
    • Strong mathematic and analytical skills
    • Proficiency in Microsoft Excel, Word and PowerPoint
    • Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate)
    • Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools
    • Experience analyzing complex data, market research, and formulating actionable plans
    • Effective time management and organizational skills, as well as strong attention to detail

    The responsibilities are many, various, and not limited to those written in this document

    Required Experience

  • Qualifications

    QUALIFICATIONS

    • Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
    • Excellent presentation, negotiation, and communication skills
    • A minimum of 5 years of online media planning and buying experience in an interactive agency
    • A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
    • Strong mathematic and analytical skills
    • Proficiency in Microsoft Excel, Word and PowerPoint
    • Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate)
    • Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools
    • Experience analyzing complex data, market research, and formulating actionable plans
    • Effective time management and organizational skills, as well as strong attention to detail

    The responsibilities are many, various, and not limited to those written in this document

  • Industry
    Marketing and Advertising